Professor Justin Paul

Justin Paul is a professor of business administration at the University of Puerto Rico and editor-in chief of the International Journal of Consumer Studies. In addition, Paul serves as an associate editor of the Journal of Business Research, European Management Journal, and Journal of Strategic Marketing and sits on the editorial board of academic journals such as Journal of International Management.
He holds two titles- 'Distinguished Scholar' conferred by Indian Institute of Management (IIM), and 'Distinguished Professor' by Symbiosis Institute of Business Management, India. He is known as proponent of Masstige Theory/ Model and measure for brand management,
CPP Model for internationalization of the firms,
7-P Framework for international marketing and SCOPE Framework for small firms.
Paul is an author of eight books including Business Environment (4th edition), Export-Import Management (2nd edition), International Marketing (2nd edition),,Services MarketingManagement of Banking and Financial Services (4th edition), International Business (6th edition),
Economic Environment & Policies for Business,Managerial Economics and Digital Transformation in Business and Societypublished by McGraw-Hill, Oxford University Press and Pearson, Cengage and Palgrave Macmillan respectively.
Previously, Paul served as a faculty member with Rollins College-Florida, University of Washington and Nagoya University of Commerce and Business- Japan. Paul is also an author of 4 case studies published by Ivey-Canada & Harvard Business School. The case studies are titled as: Louis Vuitton in Japan, Ferro Industries- Exporting Challenge and L'oserie: Turnaround Challenges.

Main Menu

See Also

Main Menu