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Gordon Adomdza is a Ghanaian Educator, Entrepreneur, Innovator, Thought Leader and Design Strategist. Gordon is an Associate Professor of Innovation and Entrepreneurship in the Business Administration Department, at Ashesi University, Ghana. He is also the Faculty Lead for the Foundations of Design & Entrepreneurship one-year course for all freshmen, and Faculty Advisor of the student-led Ashesi Venture Accelerator. Gordon focuses mainly on the design strategy perspective in new idea creation and business model development in and outside of the classroom. Outside of the classroom, he is the organizer of the Design Thinking Ghana Meetup Group, which focuses on bringing together design thinking enthusiasts and professionals to advance the adoption of the approach in Ghana. Early Life Gordon was born in Ghana. He studied Economics for his undergraduate degree at the University of Ghana where he graduated with First Class Honors. In 2001, Gordon got admitted into the University of Waterloo where he obtained an M.A. in Applied Economics, M.A. Sc in Management Sciences and a PhD in Management of Technology. Gordon acquired a Graduate Teaching certificate at the University of Waterloo, Certificates from the notable seminars on leading discussions in teaching case studies at Harvard Business School and an ACIM, Professional Diploma in Marketing, Chartered Institute of Marketing, United Kingdom. Work Gordon is currently an Associate Professor, the Founding Lead of Ashesi D:Lab, Faculty Advisor of student-led Ashesi Venture Accelerator and Faculty Lead of Foundations of Design & Entrepreneurship course for all freshmen. Gordon teaches courses related to Innovation, Design Thinking and Entrepreneurship. Besides Ashesi University, Gordon has taught at the China-Europe International Business School, Africa Campus, D’Amore-McKim School of Business at Northeastern University, Harvard University, the University of Waterloo and Wilfrid Laurier University. At Northeastern University, Gordon pioneered his Design Thinking Course, with the help of Design Continuum, and grew it from one session to 5 sessions in 2015. He also developed a business model generation course for social impact with funding from Venture Well. For 7 years, Gordon was the faculty advisor to the Northeastern University’s Entrepreneurs Club, one of the more vibrant entrepreneurship clubs in the world - ranked 6 out of 20 in the world in 2011 when he was the faculty advisor. In Ghana, Gordon organizes the Design Thinking Ghana Meetup Group which organizes monthly meetings on how design thinking applies to various topic areas. The group also organized the first design thinking conference in Ghana in 2017. His current design thinking work is focused on helping companies understand the role of aspirations in unearthing customer insights for competitive advantage. He has termed this work Aspirations Engineering because he believes aspirations hold the key to understanding customers in emerging markets. He has also pioneered a program called The Startup Traction Project with the mission to help entrepreneurs develop experiments to help them test their ideas more cheaply and quickly before they spend significant amounts of money. Other Professional Experience * Various Design Innovation Consulting Projects in Boston, South Africa, Dominican Republic,Ghana * Research Associate, Boston, Continuum Innovation Emerging Market Research Group 2009 - 2012 * Research Assistant for Dr. Tom Astebro, Rotman School of Management, University of Toronto 2003 - 2008 * New idea validation (Canadian Innovation Centre) 2004 - 2006 Affiliations * Member of the Review Board: Journal of Business Venturing * Member of the Editorial board: Journal of African Business Research * Member of the Editorial Board: Journal for Global Business Advancement * Academy of Management (AoM) * United States Association for Small Business and Entrepreneurship (USASBE) * Product Development and Management Association (PDMA) * Chartered Institute of Marketing (CIM, UK) * Member of the Harvard Business Review Advisory Council
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