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Playboy U
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Playboy U is a social networking site owned and operated by Playboy Enterprises, Inc. Launched in August 2007, the site is inspired by other popular social networking sites, such as MySpace and Facebook, in that users may add other users as "friends," post videos and photos, leave comments and messages on a "wall," and send private instant messages. Among the key differences, however, are the community and content. Playboy U has positioned itself as a "campus advisor" and expert on how to maximize the college experience by offering a mix of journalism, entertainment and "cross-campus" dialogue that is distinct within online social networking. membership Playboy U's membership is open to currently enrolled college students who possess an e-mail address with the .edu identifier. Criticisms Restricting membership only to those with an .edu identifier at the end of their e-mail addresses minimizes membership and traffic, as does the challenge of attracting female students to the site. While Playboy U recognizes that currently there are more male than female users, it will continue to make the site more female-friendly by adding features such as style and fashion columns. 
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