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Peter 'Pete' Koomen is an American internet entrepreneur who co-founded Optimizely with Dan Siroker, and is the company's current CTO. Prior to Optimizely, Pete Koomen co-founded an educational software startup called 'CarrotSticks' along with Dan Siroker. In addition to running his own company, Pete Koomen is also an angel investor and contributed to a $3.1 million seed round in March 2015 to Man Crates. Pete Koomen is also the co-author of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers, which he co-wrote with Dan Siroker. The pair also hold a patent on website optimization.
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