Peshwa Acharya

Peshwa Acharya is an Indian business executive and an expert in Consumer Marketing, Brand Management, Retail Management, Sales & Distribution.
Biography and Career
Peshwa graduated with a BTech(Hons) in Chemical Engineering from IIT Kharagpur (1985-89), after which he joined Indian Institute of Management Calcutta (IIM Calcutta) for an MBA. After graduating with PGDM from IIM Calcutta (1989-91) as HMM (GSK) Marketing Scholar, Peshwa joined P&G.
He has worked across P&G, Reckitt Benckiser, Pepsi, Dabur, Vodafone, Reliance Communication, Reliance Retail. His stint as CMO (Chief Marketing Officer) of Reliance Retail, where he helped build & roll out retail formats like Reliance Fresh, Reliance Super, Reliance Mart, Reliance Digital, Reliance Digital Express, Apple iStore : 1200 stores, approx 4.5 Million Sqft.
He has built brands & businesses like Ariel, Dettol, Dettol Soap, Mortein, Harpic, Odonil, Babool , Meswak , Hutch (Vodafone), Reliance Mobile, Reliance 3G, Pepsi, Mirinda, 7UP, Appsdaily, Housing.com etc.
He has also Co-founded the following companies, however is not in any executive role presently (2016):
* Think As Consumer: A strategic business and marketing firm, "Think As Consumer" helps grow clients’ businesses and brands by conceptualising innovative strategies and also executing them. The key differentiation of "Think As Consumer" is the concept called “Plug & Play“ CMO & "Outsourced Marketing" , with SMART KPI’s and focuses on Start-ups.
* Leven Health Care: Creating a network of Dialysis centres, Leven Health Care provides the “Best of Class, yet Affordable” Health Care - Haemodialysis with Next Gen Fresenius Machines, and high quality clinical supervision. The focus is on Maharashtra, and West India , with centres across Mumbai suburbs, and Pune presently, and looking at rapid ramp up.
* RocketPerks: RocketPerks is positioned as an employee engagement platform which brings together the concept of employee engagement with brand alliances, to create a one-of-a-kind technology enabled solution. A consumer Internet company with vast growth potential.
* EazyFriday: Peshwa conceptualised and mentored this company, which is essentially a supermarket for household services.
Peshwa has also served as the Consulting Chief Growth Officer / Consulting Marketing Controller at Hicare and Housing.com
Peshwa is a keen entrepreneur himself, and a driver of startups , and is actively involved in driving : Business Incubation, mentoring start ups and SMEs, involved with his alma maters IIT and IIM. He was also closely involved with IIT Bombay, as the first CEO of IIT Bombay Research Park (ASPIRE).

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