Off page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
* Public relations
* Article distribution
* Social networking via sites like Digg and Slashdot
* Link campaigns, such as asking complementary businesses to provide links
* Directory listings
* Link exchange
* 3 way linking
* One way linking
* Blogging
* Forum posting
* Multiway linking
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