Spider Loop

Spider Loop term: dynamically generated recursive links within a single web site or group of web sites

Explanation
The term Spider Loop was coined in 2000 by MMK Technologies LLC when the two co-founders Mike Stecher and Heather Coleburn developed an internet marketing package that created unique content by spidering rss xml data feeds and displaying them on dynamically generated pages.
The discovery that the content was not getting properly 'spidered' by the search engines led to the need to include those pages within the site as real pages that were relevant to the sites base not just gateway pages. And so acting on this they included code within the page to dynamically generate links to all of the internal pages of the web site.

On later observance the two founders made the observation that visiting were getting caught in a loop and so spending more time indexing sites with the marketing package then without.
The observance of the looping behavior led to the opinion that search engines must generate higher ranking for pages that they come in contact with more frequently and that catching the 'spider' in a loop would lead to better ranking for the pages that were using it, and so the term spider loop was born.
SpiderLoop (no spaces) is the company name registered to MMK Technologies for their Marketing Package.

Proliferation
Spider looping has been used as a White Hat SEO technique since the inception of the first search engine though research suggests that it did not have a name until 2000 when coined by MMK Technologies.
There are currently hundreds of thousands of web sites employing spider looping in some form or another though the official SpiderLoop service only services a few thousand.
It could be said that any web site that has internal links to all of it's pages from all of it's pages is using spider looping though the term is usually used specifically in relation to Search Engine Optimization

Spider Looping vs Link Swapping
Link Swapping is simply the act of trading links between web sites. Spider looping is the act of creating circular link patterns radiating from a center point, or multiple center points. On the surface link swapping and spider looping look almost identical but beneath the surface spider looping is much more complex. Spider Looping is almost always dynamically driven and therefor can create recursive links much faster then Link Swapping. Because Link Swapping is usually random it tends to create links that do not belong to any specific internet neighborhoods spider looping creates internet neighborhoods by including like sites in recursive linking structures with many radiating points

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