Nomis Solutions is a software as a service company that licenses price optimization software to banks and other financial service companies. Founded by Robert L. Phillips and Simon Caufield in 2002, Nomis Solutions software enables financial service companies to forecast market conditions and set the prices. The company provides big data customer analytics and modeling to retail banks in order to understand their customers for both lending and deposit products. The company claims its customers generated over $1 billion in incremental profits.
Nomis Solutions also calculates a price-sensitivity score that forecasts how different customer segments will respond to prices for different financial service products.<ref name = bst/>
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