Multi-File Shuffle Play

Multi-File Shuffle Play (MFSP) is a feature found in some VoIP and hosted IP solution telephone systems. It’s relevant to the telephony and On Hold Messaging (OHM) industries. MFSP allows for the playback of On Hold Messaging audio files to callers in a random or “shuffled” order.
In this case, “Multi-File” means that a company’s telephone system (or its hosted IP solution) has the ability to play five or more separate audio files for callers on hold.
“Shuffle Play” means that the telephone system allows the messages to play in a random order. That randomness is important because, often, VoIP telephone systems only allow callers to hear On Hold Messaging content in the same top-down order each time they call. The randomness of a digital endless loop allows callers to hear a greater variety of messages, and is typically preferable for marketers who want to expose callers to a greater variety of content.
Other Benefits
Multi-File Shuffle Play allows callers to hear the On Hold Messaging content from the beginning of each message. After one message ends, the next message will start playing, assuming the caller is still on hold.
With the Multi-File Shuffle Play feature, a company could customize its on hold experience for different callers, based on why they are calling. For instance, a grocery store might have separate On Hold Messaging content available for its bakery, meat department, and customer service counter. Callers would hear On Hold Messaging content more specific to their needs depending on which department they wanted to be transferred to.

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