Michael levinsohn

Michael Levinsohn.

(born 25th January 1962 in Johannesburg South Africa).
Michael is an entrepreneur who has successfully established a number of businesses over the last twenty years. Michael is the Managing Director of Sterling Trust (Pty) Ltd, a company he co-founded in 1985. Sterling Trust (Pty) Ltd has advised many South African companies on mergers and acquisitions in the technology, light engineering and financial services sectors. He is also a director of 121 Marketing (Pty) Ltd, a strategic marketing company that focuses on the Customer Relationship Management (CRM) and loyalty industries. A number of [ written by Michael about CRM and loyalty have been published by leading South African journals.

Michael matriculated at Potchefstroom High School for Boys in 1979. He represented his school and province (state) at both field hockey and biathlon. He also won the Inter High Schools speech competition. He completed his compulsory national service in 1981, graduating as a 2nd Lieutenant and attended the University of the Witwatersrand for three years, where he read for a law degree.

After leaving university he co-founded a number of businesses including Kismet Marketing (Pty) Ltd, Atlantic Finance & Investment Holdings (Pty) Ltd, Sterling Trust (Pty) Ltd, Webworks (Pty) Ltd, Digital Vouchers (Pty) Ltd and 121 Marketing (Pty) Ltd. He was also a director of various companies listed on the Johannesburg Stock Exchange including Lanchem Ltd, Ventel Ltd and Integrated Consumer Products Ltd. He is also a director of , the leading Mobile phone based CRM service provider in Korea. In 2000, the album Homeland, sung by African singing legend Miriam Makeba, which was produced and financed by Michael was nominated for a Grammy Award as Best World Music Album.

Michael is an expert in Customer Relationship Management programs and strategy. He has developed and been awarded a provisional patent for his innovative Mobile Phone and Internet CRM program which provides brand owners and consumers with a fully integrated mobile phone CRM program. He travels extensively and is currently advising various companies in the United States on mobile phone strategies and commercial opportunities.

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