Michael Crooke

Michael W. Crooke (born February 25, 1957) is an American businessman, academic and former Navy SEAL. Crooke was CEO of Patagonia, Inc. from 1999 to 2005. From 2010 to 2015, Crooke served on the faculty of Pepperdine University's Graziadio School of Business and Management. Crooke also worked at the University of Oregon's Lundquist College of Business from 2015-2017.
Early life and education
Crooke was raised in Eugene, Oregon and attended Aloha High School (graduating class of 1975). After high school, he joined the United States Navy and became a Navy SEAL.
He later earned a degree in Forestry and an MBA from Humboldt State University, and also received with a Ph.D. from Claremont Graduate University.
Career
Crooke became CEO of Pearl Izumi in 1998. Crooke was recruited by founder Yvon Chouinard to be CEO of Lost Arrow Corporation and Patagonia, Inc. in 1999. He left Patagonia to serve as CEO at Revolution Living backed by AOL-founder, Steve Case.
Academia
From 2010 to 2015, Crooke served on the faculty of Pepperdine University's Graziadio School of Business and Management.
Crooke also worked at the University of Oregon's Lundquist College of Business from 2015-2017 as the Avamere Professor of Practice and founding faculty of Advanced Strategy.<ref name=":0" />

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