Massive Dynamic

Massive Dynamic is a fictional multinational conglomerate from the TV series Fringe that develops the advancement of weapons testing, robotics, medical equipment, aeronautics, genetics, pharmaceuticals, telecommunication, energy, transportation, and entertainment technology. Fictionally, the headquarters of Massive Dynamic is located at 655 18th Street, New York ("Olivia"). However, in reality, the exterior of the new 7 World Trade Center in Lower Manhattan is used as its headquarters. For the pilot episode, interior scenes of Massive Dynamic were filmed in the Michael Lee-Chin Crystal entrance of the Royal Ontario Museum in Toronto, Ontario. In the episode "Brown Betty", Massive Dynamic's headquarters are located in the South Tower of the original World Trade Center.
Their ongoing slogan was: "What do we do? What don't we do!"
Fictional depiction
History
Massive Dynamic was founded by William Bell (played by Leonard Nimoy) in 1992 as BELLMEDICS, alongside Chief operating officer Nina Sharp (played by Blair Brown), Bell's long-time friend, colleague and occasional romantic interest. BELLMEDICS originally helped soldiers who had lost limbs in The Persian Gulf War, with support from the United States Department of Defense. It then expanded operations and developed microlaser surgical tools for medical use. In 1998, Bell created Fleming-Monroe Aeronautics, which developed the PEARL Aerocontrol System. BELLMEDICS acquired Fleming-Monroe Aeronautics in 1999 and re-branded itself under the current name of Massive Dynamic. However, when the timeline was rewritten, Bishop did not gain ownership. FBI agent Charlie Francis (played by Kirk Acevedo) estimated the company to be worth around $50 billion USD. 7 World Trade Center, the headquarters of Massive Dynamic, was destroyed in 2036 by Bishop, using an anti-matter device to avoid capture by Loyalists, and the highrise sublimated where it stood. According to Bell's testimony ("") to Walter, Massive Dynamic doesn't exist in the parallel universe; however, Bishop Dynamic does exist until at least 1985 ("Subject 13").
Employees
List of characters who currently or formerly worked for Massive Dynamic:
*William Bell (Leonard Nimoy), founder
*James Carson (Andrew Airlie), employee
*Richard Steig (Jason Butler Harner), former research assistant
*David Robert Jones (Jared Harris), former employee
Appearances
Tie-in website
Massive Dynamic features a tie-in website. This is an example of viral marketing, a means of promoting the program as well as supplementary material for the entertainment of fans.

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See Also

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