Markler

Markler is a web-based software system developed by Markler Systems of Atlanta, Georgia for use within the real estate industry. The system is designed to cater to the needs of real estate agents, brokers, auctioneers and real estate developers within the United States and Canada. Development of the most current release (Markler 3) was completed in November 2007. During the 2007 release cycle, existing customers were upgraded from the earlier version. On December 15, 2007, Markler 3 became available for general purchase under user license in the US. Markler 3 was introduced two years after the release of its predecessor.
Markler 3 contains many new features and changes, including a full overhaul of the graphical user interface internally referred to as Markler Glass, an all-new full system search engine, listing distribution channels, RSS feeds, transaction document storage, website management through Markler Connect and a full overhaul of the central data management capabilities.
Markler 3 is only available in web-based format. The system however was specifically designed to function identically with non-text-based web browsers on the three leading operating systems (Windows, Mac OS X and Linux) using any up-to-date leading web browser. Markler 3 is tested and known to function with graphic-enabled Internet web browsers including: Internet Explorer, Safari, Firefox, Opera, and .
The primary aim of Markler 3 is to increase the level of communication among buyers, sellers, title attorneys, mortgage brokers, real estate office staff and inter-office data transfer. In addition, Markler Systems’ long term objective with its web-based system is to improve the efficiency and method in which various listing systems and customer data are distributed and stored.
Markler 3's framework is built in the popular open source language PHP which is used by high traffic Web 2.0 sites such as Facebook and architected to incorporate third-party developments through the use of Web 2.0 strategies including Web Services and collaborative listing distribution. The SDK and framework of the Markler Web Services product Markler Connect has not yet been released.
While these new features and overall improvements have garnered positive praise among its users, Markler has a long way to go in achieving its goal of creating an alternative to the current industry standard. The Markler system is designed specifically to not integrate with MLS systems or communicate with other NAR systems. Markler is a free-standing system capable of functioning in environments that are not bound by NAR rules.
Core system functionality
* Multi-User Type System
* Lead and Contact Manager
* Listing Manager
* Closing Transaction Manager
* Auction Manager & Utilities
* Customizable Transaction Checklists (Introduced Sept. 2008)
* REO / Foreclosure Management and Reporting (Introduced Sept. 2008)
* Transaction Reporting
* Network Listing Distribution
* Comprehensive Day Planner with Transaction Synchronization
* Referral Tracking
* Internal Office File Storage
* Transaction File/Document Storage
* Title Attorney and Mortgage Broker Portal
* Automatic Email Notices
* Document Distribution
* AJAX interface
History
The Markler Real Estate Management System as it is today was born out of a small custom contact management project for a Century 21 real estate agent in Gatlinburg, Tennessee in 2003. The custom web tool had been created for the sole use and purpose of capturing and storing contact information from website traffic.
In late 2003 the broker of the Century 21 office approached the developer after seeing this basic tool and wanted to add many features that would work in an office environment and apply it to his office . His goal was to get a systems in place that would address frustrations experienced with current inefficient systems. During the course of one year the management utility was developed and tested as a side project and deployed early 2005. Almost immediately after implementing this system the developer realized that he had developed something that other real estate professionals may be interested in. Less than a year later an updated marketable version was released for sale and named MARKLER. Within three months Markler was installed and running in multiple offices.
At the end of 2007 MARKLER was relocated to Atlanta, Georgia. By late summer 2008 through a joint venture with Three Halves Holdings, Markler, LLC was renamed Markler Systems, LLC.
About the name Markler
The name "Markler" is derived from the German word "MAKLER", pronounced mahk·lêr, meaning someone who is a broker or estate agent. The Founder of Markler, a native-born German, found himself using the word "Makler" frequently when explaining to relatives who the development project was for. The word eventually stuck and was adjusted with the addition of an 'r' for better English pronunciation.

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