Marketing Era

There are 6 Eras of Marketing where company focus progressively moved toward targeting user need.
Simple Trade Era
The first era consisted of people trading anything they produced in excess.
Production Era
The industrial revolution changed the variety and quantity of products available. Mass production increased the availability of items in the marketplace dramatically and changed the purchasing environment as a whole.
Marketing Era
The mid-1950s saw a fundamental shift toward focusing on creating things users wanted, rather than to persuade them to buy what companies were selling.
It was in this era that the field of market research really took off.<ref name=":1" />
Marketing Company Era
The focus of "user need" began being integrated in every facet of the companies' operations. Company operation function from production, distribution, and promotion slowly morphed to focus on need.<ref name=":1" /> The company became increasingly aware of user need across the board.
This era formed the creation of the Product Manager to investigate user need and drive production.
Next-Gen Marketing Era
The focus is on controlling, generating, and manipulating user need using the latest of technological advancements.

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