Public relations and interrelationships

Public Relations and Marketing
Some people must have known the position of Public Relations (PublicRelations). The presence of Public Relations are usually very common in companies or organizations. The existence of a PR in a company or organization is very important because they are the spearhead of a company. Some references which the author defines PR read differently, but all definitions that have the size on a definition of PR. The definition of PR, according to some experts as follows:
Definition of Public Relations and Atang Syamsudin Palapah MO
Public Relations is a specialized form of communication that aims to promote mutual understanding and cooperation between all concerned public to achieve mutual satisfaction and benefit.

Definisi
Dr. Rex Harlow:
PR is a distinctive management function which supports the development and maintenance along the path between the organization and its publics about communication, understanding, acceptance, and cooperation involves the management of problems / issues, assist management to know, recognize and tangap to the public, establish and emphasize the responsibility of managers to serve the public interest, supporting the management role in following and effectively utilize change, act as an early warning system to help anticipate trends in the use of research techniques are sound and ethical communication as the primary means.

Prof. Marton:
PR is a management function that assess public attitudes, identifies policies, and procedures of an organization, for the sake of public interests, and implement program activities, and communications to attract public and political support penngertian.
Definition of Public Relations of The British Institute of Public Relations (IPR)
Public Relations is the overall activities planned and sustained effort to create and maintain mutual understanding between an organization with all its audiences

The Statement of Mexico:
Public Relations practice is the art and social science to analyze trends, predict consequences, advise the leaders of the organization, and implement programs that are planning on activities that serve both the interests of the organization and the public interest.
From some sense the above definition can be stretched a sense of public relations management system within a company or organization that emphasizes a relationship both internally (between members of a company or organization) and external (with outside companies or organizations, such as society). PR purposes existence in a company is to create mutual understanding and shared goals between the company and the public (society) to the good name of a company or organization in the eyes of society. Usually the position held by a public relations Public Relations Manager in charge of planning and developing good communication with various parties, both the community and with the media. A PR Manager is also responsible for the smooth communication with various parties in order to maintain a good image of a company or organization.

After looking at the definition of PR, well then what is meant by marketing and what distinguishes between PR with Marketing. Marketing is one business function that identifies the needs and desires are not met, determine target markets are the best promotional product to be served, as well as determine products or services and appropriate programs to serve the market. Put simply, marketing is a social process and system settings in which individuals and groups to get their needs and desires by creating, offering and exchanging something beneficial to each other. The purpose of a marketing is to know and understand the customer in such a way (what customers want and how to meet those needs) as well as affect the community that produced the product or service a company can be sold and the company also benefited the community. Concretely, marketing attempting to influence society to buy a product. In marketing there is a process that consists of marketing analysis of market opportunities, researching and selecting target markets, designing marketing strategies, designing marketing programs, organizing, implementing and overseeing marketing efforts.

Public Relations and marketing linkages

As mentioned previously, Marketing is an activity in developing the right product at the right price, place (distribution) products in the right place, and promotion. All this activity meant that people who were targeted in the marketing process (customer) can buy the products produced at affordable costs, can easily obtain the product, as well as knowing that a product has been issued by a company or organization. In a blog site said that marketing is similar to advertising, related in terms of promotion undertaken by the company to to offering products that result.

In a PR firm working to build the perception or the perception of society. The public will buy a product if the product was produced by a company that has a good image and has long been believed by the public. This is the task of public relations in shaping public opinion in order to imaging by both companies, giving rise to the interest and trust of the community. For this imaging will make a prosesmarketing PR. In this perspective, the public relations function publications, assist and extend the coverage of consumers that have been planned in accordance with the budget spent. This strategy can be performed using various techniques of advertising and other marketing communications, it all fit into one frame of marketing.

Differences PR With marketing

Very hard to draw a red thread the difference between PR and marketing, even unclear impressed. Both of these fields affect each other and very important is owned by a company or organization. PR and Marketing to determine success or failure of a company. Some Managers do not really understand the nature and purpose of the presence of PR function within a company. The function of PR is considered only a sub-part of the marketing function and only perform the function of publication. Even so, if we examine more deeply, PR is not just a sub-part of the marketing function, but also perform the function in the management of relationships, both internally and externally for a company that achieved maximum results.
With such understanding, it is very difficult if we membedakaan between PR and Marketing. However, the basic difference of the two is intended to be a marketing strategy that is run by a company in terms of promotional products to the public. While PR is supporting the effectiveness of the course of a marketing strategy.

Example

MC Donald's products have been widely recognized by society. No society does not know the MCD products although they have not ever felt the taste. MC'D product is not native to Indonesia, but fast food products originating from one of the states in America. We believe that the product is nice though MC'D'd known. This happens because the enterprise management system MCD good. They use the services of PR with the very maximum in terms of imaging to the community. Next, perform the function of public relations publications into sub-sections of the marketing function in order to promote the product to the public. PR advertising in various media: print and electronic, all of which can be accessed / viewed by the public. Advertising or promotion undertaken by the MCD management attempting to influence the public to try and buy products MCD. "I'M LOVIN'IT" is the slogan of MCD that is able to influence the public. The results obtained by the MCD can take a look at the current reality. MCD products consumed and trusted by the public as the products are widely preferred by many people.
From the brief example above, can be seen that the PR and Marketing mutually influence each other. These two positions can not be separated or kept remembering the results to be achieved because it involves a public relations firm capable of performing the function of marketing (marketing) is more effective.
References

• Drs. Suryadi. Organizations Manage Public Relations Strategy. 2007. New York: Crown EDSA.

• Seth Godin, Permission Marketing: Turning Strangers Into Friends, and Friends into Customers (New York: Simon & Schuster, 1999).

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