Manoj Shroff

Biography
Mr. Manoj Shashichandra Shroff (born 4 January 1964) is an Indian business magnate, founder and chairman of Niti Group, a private conglomerate well established in the IT, Furniture, Hospitality, Beverage and Pharmaceutical Industry. The conglomerate includes Niti Distribution, Cursor Technologies, Sky Supers Stores, Jupiter Pharmacy, La Maison Royale Hotel and Comfort Inn and Suites franchise. Currently, the Niti Group spans over three continents, and has an established existence in more than 11 countries.
Early life
Mr. Manoj Shroff was born to businessman, Shashichandra Hiralal Shroff and Kusumben Shashichandra Shroff. He has three sisters. The Shroff family lived in a modest town house in the district of Nandurbar, Maharashtra.
He attended DR High School in Nandurbar, Maharastra. He began his BCom degree from Narsee Munjee College and transferred to another collage to complete his degree. Later, he moved on to gain a postgraduate in computer applications.
Career
Shroff started his career and journey at an extremely young age. He worked two jobs as an accountant at DC Silk Mill and as a computer analyst at Exxon Computers while completing his college education. After being awarded his degree, Shroff went to Bur Duba<nowiki/>i, United Arab Emirates to work for Al Habtoor Motors. His dedication and hard work at Al Habtoor Motors allowed him to rise up the ranks at an extremely escalated pace.
Mr. Shroff knew that he wanted to start his own business. In 1997, he founded his own IT company (today known as Niti Distribution) with the vision to transform the way IT products were sold in East Africa. Entering into Africa, he started his company with the unique value proposition, where he wanted to make it easy for every individual to own a computer. He ensured that the company ran with lean operations such that its logistic costs and overall costs were lower than its competitors. He also ensured that the company provided excellent after sales service where questions on features, usability and software support were answered with the highest priority. His vision was and is to create satisfied customers. It is due to his passion, determination and hard work that today; Niti has an extremely wide customer base, reputation for excellent financial management, a reputation to be a one-stop shop for many customers and is one the highest purchasers of HP, Dell, Lenovo, Toshiba, Asus, Microsoft, Kaspersky among others.
After establishing great success in the IT industry, Shroff entered into the IT manufacturing industry where he owns his own brand Cursor. A brand that known for the best value Cameras, CCTVs, and Music Entertainment Systems. He also entered into the Pharmaceutical industry with the vision to increase accessibility and affordability of basic medicine in the East Africa. He also created his own 4 Star Boutique hotel, La Maison Royale Nairobi.
Social Work
Mr. Shroff strongly believes and is actively involved in giving back to the community.
Khadayta Vadi Nandurbar
Navnat Nairobi
Niti Bhuvan India
Computers Donation
Golf Donation
Current Ventures
Mr. Shroff is currently involved in the expansion of Niti Group into another continent and another Industry. He recently started a franchised hotel in Vermont, USA and is currently involved in the introduction of his own beverage brand, La Mist.
Personal life
Manoj Shroff is married to Niti Shroff. They have two children; son Aniket Shroff and daughter Kripa Shroff. Mrs. Niti Shroff is currently the CEO for NITI Group and is actively involved in the operations of the company. Ms. Kripa Shoff is the group-managing director for the hospitality division. Mr. Aniket Shroff, the youngest son is managing the company’s investments as well as is currently a full time student at Babson College, USA.
Awards and recognitions
Manoj Shroff has received many awards. Some awards are personal achievements and some awards are on organizational level. To mention some:
- Forbes Top Indian businessman in the Middle East
- SME Awards,
- The Integrator East Africa (Best After Sales Service of the Year For Niti Distribution Ltd).
- Red Dot Distribution (Dealer of the Year, Highest sales for Niti Distribution Ltd).
- HP Champion 2010 PSG ( for Niti Distribution Ltd).
- Superbrands For Excellence in Branding RED DOT East Africa 2014.
- Despec - Norton Channel Awards 2011 - 2012 Niti Distribution Limited.
- Experts Computer (Award of appreciation) October 2004.

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