Laurence Zwirn

Laurence Zwirn is the founder and CEO of Nature's Purest Nutritional Supplements Inc. in Los Angeles, California.
Laurence entered the nutritional industry in 1989, as a vitamin specialist for Andrew Lessman, a popular vitamin and supplement supplier on the Home Shopping Network. Nature's Purest was founded in 1992. Nature's Purest was the main UFC ("Ultimate Fighting Championship") sponsor with the company's logo in the center octagon. A UFC fight including the Nature's Purest logo was shown in Columbia Pictures Pineapple Express.
Zwim has been a martial artist since childhood. Zwirn was an undefeated light heavyweight amateur boxer. He has also appeared in several Jiu-Jitsu magazines and books. Zwirn competed as a Jiu-Jitsu brown belt in a submission grappling match for the UFC in 2005 as an exhibition for the U.S. Athletic Commissioners.
Zwirn is also known for his appearance as "the total extrovert who says whatever is on his mind" in Bravo TV's "The Millionaire Matchmaker".
Zwirn was born in Santa Monica, California. He earned his B.A. majoring in finance. He currently lives in Brentwood, California and Las Vegas, Nevada.

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