Joel P. Bravette

Joel Bravette is a London-born entrepreneur and media personality. He is also known by his stage name Jay Brave as a performer, activist and broadcaster. For World Vegan Day in 2017, he released a veganized parody of Stormzy’s hit Shut Up which went viral, bringing him to wider national attention.
He is currently a trustee of The Vegan Society.
He is the founder of the Black In The Open (BITO) Institute, a non-profit organisation using data and other metrics to create social change.
Career
In 2003, while attending university in Leeds, he self-financed and launched his own club venue, Mamyle.
In 2007, to coincide with the 200th anniversary of the UK’s abolition of the slave trade, Bravette co-founded the Centre for British African Caribbean Studies (CBACS) with his mother, National Teaching Fellow and author, Dr. Gloria Gordon at London South Bank University.
As part of his CBACS activism and outreach, Bravette went on to create the True Story project which included his own poetry, photography and filmmaking as well as collaboration with sculptor and artist, Christy Symington. This display was exhibited at the Menier Chocolate Factory, the Keyworth Building and as part of the inaugural London Design Festival.
In 2009 he co-founded an online news and media platform called the Urban Times with a group of UCL graduates.
In 2016, Bravette went vegan and decided to further develop his longtime pseudonym, Jay Brave, into a fully fledged character and public figure.
He began broadcasting for the BBC, Manoto TV and specialised vegan channels. He also took on the role of Youth Ambassador for the Made In Hackney charity and Community Kitchen.
Bravette worked on the Great Green Wall project as part of his presentation at the London Eco Film Festival 2019 and speaking on homegrown solutions as a panel host for the Tate Modern.
He founded a cannabis consultancy, Metacanna, which, in partnership with the Cannabinoid Trust, debuted by creating and hosting a sell-out event at the UK’s first European Cannabis Week.
During this time, Bravette consulted in Sweden for the Radisson Blu Royal Park in Stockholm to transform it to a fully vegan and carbon neutral operation. As part of the executive steering team, he participated in the Green Debate at the World Economic Forum 2020 in Davos raising international interest and finance for the project.

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