Ramp Industry

Co-started by ex journalist Andy Crysell, and marketeer Matt Davies Ramp Industry was a UK-based marketing and communications agency that used research, strategy, word of mouth or buzz marketing, the creation of branded content (this can be online or offline) and viral marketing.
Ramp's client list included Guardian Media Group, Channel 4, Orange, Christian Aid, Topman, River Island, Ikea and PlayStation 3.
Ramp Industry was sold to St Luke's in 2007 and one of Ramp's founders, Andy Crysell started a new agency, called Crowd DNA , in 2008. In the same year, the other founder Matt Davies, was asked to go into partnership with the TBWA London and create a new agency called VELO.
thefountainremixed and more
One of Ramp Industry's most successful project was the creation of thefountainremixed.com, a promotion for the film The Fountain released in 2006 in the US. The website allowed users to download uncut footage from the film and encouraged them to use this, along with downloadable logos and text, to create a trailer which could then be uploaded to the website for others to view.
Channel 4 Work
In fact, their work for Channel 4 was their most successful project. Research into youth culture called UKTribes.com, this Channel 4 work has been featured in media like the Independent and London Paper and played a part in various brands' strategies.
threespeech
As part of the marketing for PlayStation 3, Ramp Industry set up an 'independent' blog called threespeech, which apparently aims to perform a similar role as Major Nelson does for the Xbox 360. On the website, Ramp states:
This is threespeech... threespeech isn't part of PlayStation, but it does get to speak to PlayStation. You could say we're 'semi official'.
However, the blog's independent status has been called into question a number of times by gaming news websites such as Kotaku.
Three Speech has found a role reaching out to gamers sick of fanboy sniping and its offline events have proved to be particularly successful.
Threespeech now reports traffic of 4 million unique users a year.

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