Joe Pulizzi

Joe Pulizzi

Joe Pulizzi (born May 10, 1973) is founder and chief content officer of , a business bookmarking site for content marketers and custom content providers. A leader and pioneer in the custom content industry, Joe is revolutionizing the way in which marketers and content providers come together and maximize their success.

Joe is also president of Z Squared Media, a content marketing consulting firm for marketers, publishers and other content providers.

Background
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Joe spent several years as vice president of custom media for Penton Media, the largest independent business-to-business publisher in North America. From 2000 to 2007, Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries; including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross

. Also during that time, Joe served as publisher and editor of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations.

Industry Involvement
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Pulizzi is an active board member with the Custom Publishing Council . He recently served two terms as chairperson of American Business Media’s Custom Media Committee. In 2006, Pulizzi was voted Northeast Ohio’s “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club. He was nominated for the honor again in 2007. .

Works
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Pulizzi is co-author of the book Get Content. Get Customers., which will be released in spring, 2008.

Speaking
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Joe is a former public speaking instructor at Penn State University and speaks regularly in North America about the growing importance and influence corporate content has on business decision makers.

Joe's past speaking engagements include:

*Canadian Business Press, 2007
**"How to Profit from a Custom Publishing Strategy"

*Canadian Marketing Association, 2007
**"Content is the Future of Marketing" - Keynote

*Association Trends Conference on Publishing, 2006
**"New Strategies for Association Publishing"American Business Media

*Spring Meeting, 2006
**"State of Custom Media"

*Top Management Meeting 2005, 2006
**"State of Custom Media"

*Publishing Executive Conference, 2005
**"The Future of Custom Publishing"

*"B2B Custom Media Trends", 2004

*Transportation and Marketing Association, 2004
**"Next Generation Lead Processes for B2B"

Upcoming speaking engagements:

*Publishing Executive, 2008
**"Businesses are Becoming Publishers: How Traditional Publishers Can Profit from the Trend"

*MINday 2008
**"Lead Generation Strategies for B2B Publishers"

*Web Content 2008
**"Online Content as the Future of Marketing"

*Online Marketing Summit, 2008
**"What the Winners Are Doing? Online Marketing Best Practices"

Personal
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Joe resides in Cleveland, Ohio with his wife Pam and two boys, Joshua and Adam. Originally from Sandusky, Ohio (home of Cedar Point), Joe graduated from Bowling Green State University and received his Master’s Degree at Penn State University.

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