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James deaker
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James Deaker (born October 12, 1972) is an expert in Yield Management for Digital Display Media (i.e. Banner Advertising). He teaches the Interactive Advertising Bureau (IAB) Professional Development class on Best Practise in Yield Management and has lead various industry panels on Digitial Yield Management He currently leads the Publisher Advisory Services function at Microsoft and was formerly the Vice President of Advisory Services at Rapt.com He has a Ph.D. from Stanford University in Engineering Economic Systems and Operations Research. He is the son of New Zealand Sport Broadcaster Murray Deaker. |
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