Instinct Cricket is a top end Cricket brand based in Somerset which provides a variety of cricket bats in various profiles and offers a full bespoke bat making service as well as a full range of protective equipment, luggage and clothing. Uniquely the company is the sole brand to be able to offer its own version of the class leading Ayrtek helmet in stock or custom colours. The brand was formed in 2010 and launched into the market in 2011, the brand sells direct and via its own website, www.instinctcricket.co.uk to cricketers. The brand has used military overtones in it's designs and names for its bat range, the WMD, Weapons of Mass Destruction and has attracted many plaudits. The brand gained prominence in Summer 2011 when it became the kit supplier to senior Pakistan cricketer Wahab Riaz whilst playing for Kent County Cricket Club. It is unusual for a small brand to gain such an endorsement so early in its career without paying players and bodes well for the future.
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