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Ideas42
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Ideas42 is a non-profit research organization and a design firm. History Ideas42 is based in New York City. It takes its name from the use of the number "42" in the book Hitchhiker's Guide to the Galaxy, which claims the number as the answer to the greatest question in the universe. The executive director of the group is Josh Wright. Consulting Ideas42 works in a consulting role with companies to apply behavioral research to their industries, such as the use of behavioral economics in social foundations or the use of psychology in the financial savings field. Ideas42 also works with other non-profits on applying behavioral science to charitable issues, such as poverty and hunger, and releases analytical reports on similar issues. One of the projects Ideas42 has set up to deal with poverty issues is the Poverty Interrupted program, which The Psych Report states, "aims to help end intergenerational poverty through developing interventions based in psychology and behavioral economics." Analysts form Ideas42 have commented on current events in the media, including on PBS. It also houses a behavioral science research lab. Partnerships Ideas42 partnered with American Express to found the Financial Innovation Lab, a platform for cooperative research between private and public parties working on ideas for personal finance software. Ideas42 has also partnered with the Robin Hood Foundation in the development of a $5 million prize for a technical solution to the problem of high US college student drop-out rates. In 2014 Ideas42 began working with the Mayor's Office of Criminal Justice in NYC. See Also
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