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Ideal Protein
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Ideal Protein is a four-phase carbohydrate-restricted weight loss plan composed of premade meals, lean protein, vegetables, and water. It is designed to target fat loss using ketosis while maintaining muscle mass and stabilizing blood sugar levels. Ideal Protein was developed by Tran Tien Chanh.<ref name=wh/> Diet The diet consists of a four-phase plan to lose weight and maintain weight loss. Sugar and carbohydrates are restricted. Participants work with a qualified weight loss coach<ref name=spe/> and are taught healthy food choices to maintain a healthier lifestyle. Ideal Protein produces a line of foods, shakes, snacks and dietary supplements to facilitate the dietary plan. The first phase of the plan is the majority of the weight loss portion and consists of breakfast and lunch from Ideal Protein, a dinner of whole protein and vegetables, and one Ideal Protein snack. Phase two allows for lunch flexibility sticking to the protein and vegetable guideline. Phase three introduces a healthy breakfast of fruit and grains. In Phase four, the participant learns to balance carbohydrates with proteins and fats to avoid weight gain. Company The company that owns and manages the Ideal Protein diet is Laboratoires C.O.P Inc. founded in 2003 and based out of Gatineau Québec. <ref name"compInfo"/> <ref name"foundDate"/> Criticisms It is considered to be one of the more expensive diet options with an up front cost of about $100 in vitamin supplements and a cost of about $100 a week for the Ideal Protein packets. The requirement for two multi-vitamins and four calcium tablets daily is considered excessive by some. <ref name=al /> 
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