Body by Vi Challenge is a weight loss initiative hosted by ViSalus. It is centred around health or fitness goals. The program is designed to last 90 days and provides participants with healthy recipes, exercise tips, nutritional information, and a dietary supplementary plan. At least 50,000 people undertake the Body By Vi Challenge monthly, according to CNN. Ryan Blair, the company's CEO provided the program's first testimonial by losing 40 pounds. The weightloss initiative is managed from the company's headquarters in Los Angeles, California with offices in Troy Michigan. It is estimated that the company earns $15 million monthly from the sale of its products. The use of each product is determined by the nature of the challenge and personal goal. In addition to the offered products, users are provided with healthy recipes shared across the Vi-community designed to help them. The Vi-Shake is marketed as a low sugar shake that can be used for weight loss during the 90 day program. The Visalus Neuro is marketed as an energy drink that can be combined with diet programs.
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