Houston Super Bowl Host Committee

The Houston Super Bowl Host Committee is the centralized planning entity for Super Bowl LI and acts as the liaison between the NFL, City of Houston, Harris County, Texas and the local community. The Host Committee is a private non-profit 501(c)(6) Texas corporation, and is responsible for Super Bowl LI festivities and logistics.
Leadership
The Houston Super Bowl Host Committee is led by Honorary Chairman James A. Baker, III, Chairman Ric Campo, and President and CEO Sallie Sargent.
Countdown Clocks
Four countdown clocks have been installed around the City of Houston to countdown the days until Super Bowl LI. The LED screen shows the number of days until kickoff and displays other important messages related to preparations for Super Bowl LI. The countdown clocks are located at NRG Stadium, George Bush International Airport, William P. Hobby Airport, and Discovery Green.
Super Bowl LIVE
Super Bowl LIVE is a fan festival that will run from January 28 until February 5 in downtown Houston centered in and around Discovery Green. Super Bowl LIVE is a free event with food, music, entertainment, attractions, and more to allow the whole city to experience the excitement of Super Bowl LI without a ticket to the game. More than one million people are expected to attend the event.
Touchdown Tour
The Touchdown Tour is a way to excite the Houston community about the 2016-2017 football season culminating in Super Bowl LI. These are free events located around the City of Houston with music, food, entertainment, and interactive games. The first Touchdown Tour occurred at Space Center Houston on August 27, 2016.
The second Touchdown Tour occurred in Sugar Land at Constellation Field on September 2, 2016.
Volunteers
Volunteers are crucial to the success of Super Bowl LI. The committee will utilize up to 10,000 volunteers during the 10-day period leading up to Super Bowl LI.
On August 22, 2016, the recruitment center opened to begin the process of interviewing all volunteer applicants. More than 15,000 individuals will be interviewed to create the 10,000-person volunteer team needed to assist in the events leading up to Super Bowl LI and be ambassadors of the Houston region.
Business Connect
Business Connect is a program designed to provide minority, female, LGBT, and disabled veteran-owned businesses opportunities to bid for contracts on events related to Super Bowl LI.
Super Bowl LI Business Connect is a partnership between the National Football League and the Houston Super Bowl Host Committee to link diverse Houston area suppliers to contracting opportunities related to Super Bowl LI. The program’s intent is to provide networking, educational and other business development opportunities to encourage greater business success for each participant.
Touchdown Houston
Touchdown Houston is the Host Committee’s charitable giving program committed to donating $4 million into Houston region non-profit organizations. The program focuses on three key areas: education, health and wellness, and community enhancement.
Mascot
TD is the mascot for the Houston Super Bowl Host Committee. TD wears a football jersey with the number “51” to represent Super Bowl LI. He can be found at a majority of the Houston Super Bowl Host Committee’s events as well as other events leading up to the Big Game.

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