Happy Jump


Happy Jump, Inc. is a manufacturer of inflatable products. Based in Burbank, California, Happy Jump has been providing outdoor inflatable bounce houses, play structures, and custom-designed and advertising inflatables to home-based businesses, party rentals, resorts, family entertainment centers, and
amusement parks since 1999.



With more than a hundred-strong workforce, the company’s 20,000 square-foot headquarters houses the company’s manufacturing facility and sales offices.


COMPANY PROFILE


A private company, Happy Jump was founded in 1999 and from only a few inflatables, the company grew into one of the leading manufacturers of such structures today. It is a member of the International Association of Amusements Parks and Attractions, International Association for the Leisure & Entertainment Industry, and International Snow Fliers. It is also one of the founders and is an active member of the American Inflatable Road Show, the largest inflatables trade show.


Happy Jump is headed by President and CEO Roubik Amirian. Amirian’s mechanical engineering degree helped him in the conceptualization of inflatable structures. His seven-year stint with GAG Manufacturing was brought to good use in Happy Jump.


The company is divided into four main groups, all with major roles: manufacturing, sales and marketing, finance and administration, and advertising.


BACKGROUND ON INFLATABLE STRUCTURES


Inflatable structures were first designed in Shreveport, Louisiana in the late 1950s. With the early space walks that were a hit in school fairs, company outings, and children parties, several companies that manufacture inflatable products cropped up.


MARKETING

While inflatable structures can be used for several purposes such as advertisements, trade shows, and sporting events, Happy Jump focuses on two main types of consumers in the inflatable structures market—the consumers who rent out inflatables and the consumers who use such products for commercial purposes.


The rental segment is comprised of party suppliers and home businesses. For instance, a party supplier can rent out its inflatable slide for a children’s afternoon party.


The commercial segment, on the other hand, consists of owners or operators of amusement parks, carnivals, and family entertainment centers. In these kinds of business, inflatable slides, obstacle courses, and castles are always a hit with the customers.


Marketing Strategy

Happy Jump has identified that focusing solely on inflatable products and targeting rental and commercial businesses is the key to completely saturate the market. Employing a good team composed of motivated workers is sure to give way to quality products.


To become better known in the industry of inflatable structures, Happy Jump plans to be present in major trade shows for name and service recall. The IAAPA Trade Show has been more-than-a-decade-long avenue for Happy Jump to advertise its products in a booth large enough to showcase its products. Technology and social media are likewise maximized by Happy Jump to promote its services.


PRODUCTS

All of Happy Jump’s products are made of high-strength vinyl, all lead-free and flame retardant for absolute safety. All products meet or exceed the requirements of the inflatables industry as well as the standards for the American Society of Testing and Materials

.


Happy Jump also provides repair to any of their products which have been damaged.


Product Line
* Advertising balloons
* Bounce houses
* Inflatable combos
* Inflatable slides
* Water slides
* Interactive games
* X-Line inflatables
Inflatable Accessories

Aside from Happy Jump’s inflatable goods, it also has in stock some items that consumers can purchase if they want something extra for their inflatables.


Some of Happy Jump’s accessories are water bags, sandbag covers, motor blowers, inflatable soccer balls, bungee run harnesses, inflatable horses, hand trucks, heavy duty tarps, stakes, carabiners, head gear, joust poles, sumo suits, boxing gloves, blankets and steps for slides.


Product Safety

To ensure that all of Happy Jump’s products are safe, it undergoes rigorous quality control measures. It adheres to ASTM International’s Standard Practice for an Amusement Ride and Device Manufacturer Quality Assurance Program (ASTM F1193-97).


Engineering designs for each inflatable is kept up to date, that is, if any necessary revisions are made, they are recorded accordingly so that inspection of items will be accurate.


Happy Jump, Inc. regularly tests its raw materials in commercial laboratories to ensure that they are free of lead and flame-retardant. UV resistance, adhesion, and tensile and tear strength are among the other tests done by Happy Jump to ensure the quality and safety of their inflatables.


Happy Jump is one of the select few manufacturers whose products are approved for use by and meet the tough requirements of the states of New Jersey and Pennsylvania.


All of Happy Jump’s products feature heavy-duty tie down and anchoring straps to ensure stability and safety.


SEE ALSO
* Inflatable castle
* List of ASTM International standards
REFERENCES
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