Hallmark Babies

Hallmark Babies is a brand of babies' clothing and a subsidiary of Hallmark Cards.
History
Hallmark
Hallmark, originated in the USA in 1910, is one of the best known brands in the world with diverse businesses including greeting cards, stationery, gifts, e-cards and a TV channel etc. For over 100 years, Hallmark has helped people connect with one another and give voice to their feelings.
In the 1960s, Hallmark expanded into international markets and now the products are published in 30 languages and can be found in 100 countries around the world. Hallmark possessed an excellent reputation for creativity, quality products and exemplary services.
Hallmark Babies
Florich Trading Company Ltd. has been a specialized manufacturer of high quality baby and children’s wear for leading brands in Europe, Australia and Middle East since 1985. In 2004, Florich entered into an agreement with Hallmark Cards Inc. in the USA. Since then, Florich has been designing, manufacturing and marketing baby and children’s wear for the 0-8 age range using Hallmark Cards’ design property under the Hallmark Babies brand.
Brand and Design Philosophy
A natural extension of Hallmark's traditional slogan "When you care enough to send the very best", "love . care . touch" describes the core value of Hallmark Babies, and emphasizes the unique link between parents and babies.
love - Every piece of baby and children's wear is designed with tender love by mother-designers who know what parents and babies need.
care - Product safety is Hallmark Babies’ prime concern. Every step has been taken to ensure the strict safety measures to protect babies and children.
touch - All baby and children's wear is made of the fine fabric to give a soft touch and kind comfort.
Operations
Throughout the years, Hallmark Babies has developed over 250 concept shops and counters that can be found in Hong Kong, Macau, Mainland China, Taiwan and United Arab Emirates. Hallmark Babies has its first official online shop in China since 2009 and followed by others at Tmall and Taobao.
Locations by countries
China - Over 200 shops in 97 cities
Hong Kong - 10 shops
Macau - 2 shops
Taiwan - 21 shops in 8 cities
United Arab Emirates - 2 shops in 2 cities
Social Contribution
Used Clothes Recycling Program
This once-a-year program had been carried out in China, Hong Kong and Taiwan since 2006. The aim of the program was to promote the good will of Hallmark Babies.
Customers who donated any piece of used clothes in good condition for age 0-8 babies and children would be given a discount coupon as a token of thanks. Each discount coupon could be used for redemption of one piece of Hallmark Babies’ new clothes from a pool of designated styles. All the collected clothes & raised funds were donated to Charity organizations to help needy children who lived in poverty.
Award
HONG KONG
MYSTERY SHOPPERS PROGRAMME 2012 SERVICE RETAILERS OF THE YEAR (INFANT AND CHILD MERCHANDISE CATEGORY)
GREAT PROGRESS AWARD 2012 by Hong Kong Retail Management Association
OURS EXCELLENT BRANDING 2011 / 2010 by EUGENE Group OURS Magazine
TOP 10 CONFIDENT BRAND AWARD 2006 by parental website baby-kingdom.com and voted by the public
HKACE CUSTOMER SERVICE EXCELLENT AWARD 2005 FOR SME ORGANIZATION
AWARD - SILVER by Hong Kong Association for Customer Service Excellent
THE BEST LICENSED (NON-ENTERTAINMENT) AWARD 2005 by the International Licensing Industry Merchandisers' Association & The Hong Kong Trade Development Council
CHINA
THE BEST OF CONTRIBUTION IN 2009 by Guangzhou Tee Mall
OUTSTANDING ACHIEVEMENT AWARD YEAR 2006 by Hallmark USA
THE TRENDY CHILDREN'S WEAR AWARD IN 2005 by Shanghai Garment Trade Association and Shanghai
THE BEST NEW PROPERTY OF THE YEAR AWARD 2004 by Guangzhou Tee Mall
Related Page
Hallmark Cards
Hallmark Channel

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