Grilla Fitness is a sports and nutrition / specialist weight loss website which was set up by former TOWIE cast members and identical Dino and Georgio Giorgiades. The website was created after the boys were controversially released from their roles in the scripted reality show. Grilla Fitness's most famous product is Burn Bullets which is an "Advanced thermogenic fat burning weight loss tablet" and has been featured by many national press. The product has also been associated and endorsed by fellow former TOWIE cast member Kirk Norcross and current MTV Geordie Shore cast member Holly Hagan. Grilla Fitness also has a retail premises branded as GX2 (G for Georgiades "x" meaning times and 2 for twins) in Brentwood, Essex, where the TV programme TV is mainly based.
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