Greteman Group

Greteman Group is a marketing communications agency based in Wichita, Kansas - a city that has long called itself the Air Capital of the World. The agency has used its location to develop a strong aviation niche. Current clients include aircraft manufacturers, flight support and aftermarket services. These include FlightSafety International, Flexjet, Bombardier Aerospace, Signature Flight Support, Dallas Airmotive, USAIG and Spirit AeroSystems. Greteman Group is currently developing large aviation-history displays for the new Wichita Mid-Continent Airport terminal, scheduled to open in 2015.
Today the agency averages capitalized billings of $22 million and employs 22. Greteman Group has been recognized in such publications as Adweek, Advertising Age, Aldus, Communication Arts, Designing Identity, Identity, Graphic Design USA, Graphis, Hotels, HOW, Novum, Print, Step-By-Step, and by such organizations as the Mead Top 60, Kansas City Art Directors, Strathmore, International Festivals, Graphex Art Directors, and The National Library Council, American Advertising Federation, American Institute of Graphic Artists, Public Relations Society of America, and American Marketing Association. Industry recognition includes a Telly, Metro Award and Business Marketing Association Pro-Comm Award.
History
On April 1, 1989, the agency opened as Gardner, Greteman and Mikulecky. Its three principals were Bill Gardner, Sonia Greteman and Susan Mikulecky. The agency officially changed to Greteman Group in 1994 after Mikulecky left in 1992 and Gardner two years later.
Other work
The agency also supports such non-aviation clients as Royal Caribbean Cruises Ltd.,
the Kansas State Fair and Kansas Chamber. Key projects for the City of Wichita
have included creating its logo and environmental graphics for its $18 million renovation of The Keeper of the Plains plaza and river corridor.
Aviation niche
The firm is a founding member of the Wichita Aero Club. Agency president and creative director Sonia Greteman serves on its board and chairs its communication committee. Greteman Group created "Reclaim the Name," a campaign that encourages Wichitans to build upon its Air Capital heritage.
In 2002, Greteman Group created the "Ditch the Drive," campaign to support Fair Fare$, a 16-county initiative to attract and to keep low-fare commercial airlines in Wichita. AirTran Airways entered the market in May 2002, Frontier JetExpress followed in September 2002, and Allegiant Air in February 2003. Wichita’s airfares, then some of the highest in the country, directly benefited from this competition. This campaign led to the legacy carriers slashing their fees, resulting in passenger travel savings and an economic impact to south-central Kansas estimated to be as much as $1 billion. AirTran continues to serve Mid-Continent Airport as part of revenue guarantees received through the Kansas Affordable Airfares Program.

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