Gregory Raifman

Gregory R. Raifman is an entrepreneur who has started companies in the world of advertising technology, online web services and professional cycling. He currently works for Rubicon Project as its President and is a member of its Board of Directors.
Early Life
Raifman grew up in Chevy Chase, Maryland where he attended high school at Bethesda-Chevy Chase High School. Raifman attended the University of Michigan, Ann Arbor, from September 1977 until he graduated in May 1981, receiving his Bachelors degree. Raifman earned a double honors degree in History and Economics at University of Michigan. Raifman was an Editor of the Michigan Journal of Economics. Raifman studied law at Georgetown University Law Center,
Career
Early Career (Law and Investment Banking)
After law school, Raifman clerked for the Honorable Anthony A. Alaimo, Chief Justice, U.S. District Court for Southern District of Georgia (June 1984-June 1985). Raifman was an associate at Skadden, Arps, Slate, Meagher & Flom LLP 1987-1989 in the San Francisco Bay Area.
Raifman joined Montgomery Securities as an Senior Associate (1989-1992) in San Francisco.
Raifman founded Pointbreak Ventures, LLC in April 1995 and remained active until August 2001.
Mediaplex
Raifman started Internet Extra Corporation with Mike Schwartz in September 1995 while Raifman was working at PointBreak Ventures, LLC, with partners Walter Haefeker and Jon Edwards. In 1998, Internet Extra Corporation was renamed Mediaplex, Inc. after Raifman and Edwards acquired a controlling interest in Internet Extra Corporation, renamed it Mediaplex and along with Haefeker pivoted the company's business plan to become one of the Internet's first third party ad serving platforms. In November 1999, Mediaplex consummated its public offering when it raised approximately $72,000,000 at $12/share. Several months later, Mediaplex's stock surged to over $100/share making Raifman's net worth about one billion dollars. Mediaplex, Inc. was later sold to ValueClick in October 2001, which changed its name to Conversant in 2014. Mediaplex, Inc. still exits today as a subsidiary of parent company Conversant, Inc.
Momentum Sports Group, LLC
Raifman started Momentum Sports Group, LLC with Thierry Attias in 2002. Raifman and Attias, through Momentum Sports Group, have managed the number one pro cycling team in the United States since 2004. Momentum Sports Group's first title sponsor was Health Net, based in Woodland Hills, California, and the team raced as the Health Net Pro Cycling Team for from 2003 until 2008. Successful former Mercury Pro Cycling Team members, Gord Fraser and Mike Sayers, joined the Health Net Pro Cycling team in 2003 and stayed with the Team for several years, helping the Team to become successful in its first year. Former Mercury Pro Cycling Team member Scott Moninger, known by his teammates at the "Iceman", joined the team in its 2nd year and the team enjoyed continued success.
Momentum Sports Group's current title sponsor is UnitedHealthcare, part of the UnitedHealth Group organization, based in Minnetonka, Minnesota. The team is now called UnitedHealthcare Pro Cycling team and it competes worldwide as a Pro Continental level team. In 2014, Momentum Sports Group's first women's team began racing internationally for its title sponsor, UnitedHealthcare, as the UnitedHealthcare Women's Team, and has quickly become the number 1 women's pro cycling team in the U.S., winning over 20 races internationally in 2014.
Momentum Sports Group's men's team rosters since inception in 2002 have also included many premier professional cyclists that have reached tremendous success for Momentum Sports Group and other teams, including Floyd Landis, Nathan O'Neill, Tyler Farrar, Danny Pate, Ryder Hesjedal, Greg Henderson, Hayden Roulston, Jason McCartney, Chris Wherry, Kirk O'Bee, Karl Menzies, Shawn Milne, John Murphy, Robert Forster, Marc de Maar, Kiel Reijnen, Philip Deignan, Hilton Clarke, Rory Sutherland, Kai Reus, Jake Keough, Brad White, Luke Keough, Jay Thomson, Cameron Evans, Andrew Pinfold, Kyle Gritters, among others. As a result, Momentum Sports Group has managed many of the most successful men's teams in US cycling history and may have amassed more wins than any other organization in US cycling.
Dragon Media Online, Inc.
After selling Mediaplex to ValueClick and then focusing on Momentum Sports Group and personal matters for several years, Raifman started Dragon Media Online, Inc. (DMO) in 2005 and acted as its Chairman & Chief Executive Officer. While at Dragon Media Online, Raifman penned the article "The Evolution of Ad Technology(Link) on December 12, 2005, <<http://www.imediaconnection.com/content/7490.asp#multiview>> wherein Raifman, the Former Mediaplex Chairman/CEO chronicled the turbulent history of major ad servers and the debate between CPA and CPC pricing.
LiveRail, Inc.
In 2010, Raifman was the Executive Chairman of LiveRail, Inc., originally a video ad serving company that later became a video exchange company/supply side platform that has a large base of customers including Major League Baseball, ABC Family, A&E Networks, Gannett, and Dailymotion and serves about 7 billion video ad impressions per month. LiveRail was started in 2007 by Mark Trefgarne & Andrei Dunca and funded by Pond Ventures of San Jose, CA. LiveRail entered into an agreement to be sold to Facebook, Inc. on July 2, 2014.
Rubicon Project
Raifman started working for Rubicon Project on January 28, 2103 as its President and joined its Board of Directors in May 2013. He is currently the President of the company. Rubicon Project went public on April 2, 2014, raising over $100 million in capital. Rubicon Project, founded by serial entrepreneur Frank Addante and his co-founders in 2007, is a leader in the automation of digital advertising, operating one of the largest trading exchanges for the buying and selling of all advertising. Since its inception, Rubicon Project's mission is to automate the buying and selling of all forms of advertising.
Personal Life
Raifman grew up in Chevy Chase, Maryland, and was born on July 1, 1959 in Washington, D.C. Raifman's parents, Irving and Grace Raifman, are both deceased. Raifman was the third of three sons, Lawrence Raifman and Alan Raifman being Raifman's older brothers. Raifman married Susan Rettig on November 18, 1989 and they have raised two children, Joshua (b 1992) and Benjamin (b 1995). Joshua currently attends Swarthmore College and Benjamin currently attends Middlebury College. Raifman and Susan Raifman recently moved from Piedmont, California to Southern California to live closer to Rubicon Project's headquarters in Playa Vista, California.

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