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Grabertising
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Grabertising is a term created by CMC Media Group Inc. to describe shopping cart handle advertising run by multiple media sales companies. This format allows the ad to be seen by the shopper during their entire visit to the store, without being obscured by food choices, unlike in-cart ads. CMC claims in their promotions that "ur advertisers enjoy proven incremental sales lifts averaging 28%". In Canada, CMC Media Group has this sort of advertising in stores including A&P, The Barn Markets, Co-Op, Dominions, Home Depot, Loeb, Longos, Safeway Inc., Sobey's, Super C, and Ultra Food & Drug. |
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