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Fish Smarty™ is an online educational portal for children 3-9 years old, created by Smarty Education Limited and launched in Q3 2009. It is a safe and interactive educational playground, where kids are learning, exploring, playing and having fun . The main goal for Fish Smarty is to create smart children through high quality educational content for people around the world using modern techniques and proven scientific approaches. The educational content (online games and outdoor games, comics and drawings) have been developed in the cooperation with various educational advisers and it is inspired by the curriculum of wide known prestigious institutions: National Curriculum of England, US Department of Education and Ontario Ministry of Education. One of the main areas of interest of Smarty Education Ltd. was to create an environment without commercials, ads or misleading banners. By empowering and protecting children online, Fish Smarty is sponsoring a great variety of projects aimed at creating a safe online environment for young people. Parents and children need to feel at home with Fish Smarty. The goal of Fish Smarty is to deliver a safe place where children have fun, enjoy various activities and learn at the same time. Nothing is more important than online safety for children and parents together. With the continually evolving portal, it strives to offer parents peace of mind when children are learning and getting smarter. Advertising is considered inappropriate to young audience as it distracts and jeopardize the unity of Fish Smarty environment by spoiling the experience. . Fish Smarty characters love to travel, learn new languages, discover arithmetic’s, play, cook, or recycle. The idea of exploration is often visible in comics, drawings and games as exploration translates to an open mind and desire for knowing more. Each and everyone of the characters has a constructive participation in the world of Fish Smarty. Fish Smarty is the explorer, Albert is goofy, Bernard is playing the role of the English gentleman, Sarah is slightly shy, Amy is wise, Fred is the mentor, Chad is always busy, Antonio is the trouble maker and Lotsky is the airbus . The website has been called as the "home online school" for kids, or education in a different way . The revenue comes from parents purchasing subscription, allowing full access to online educational games and the reporting system helps the parents to monitor the activities and progress of their kids.
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