Ever After High

Ever After High is a doll franchise released by Mattel in the autumn of 2013. It is a companion line to the popular Monster High dolls, however in this line the characters are based upon characters from fairy tales and fantasy stories.
The franchise was created based upon the success of its parent line Monster High.
Storyline
The Ever After High storyline is based upon the children of famous fairy tale characters attending the eponymous high school, who are destined to follow in their parents’ footsteps to keep their stories alive through generations, otherwise their stories will cease to exist. However, one character is unhappy with her destiny and wishes to write her own path. A key theme is ‘Royal or Rebel’ which is between those who know they will have a happily ever after and those with less favorable destinies or those who prefer the idea of writing their own destiny.
Dolls
They are very similar to Monster High - the main differences are the rounder faces, thicker and more human-like bodies, and the differences in how different molds are utilized - example, Madeline Hatter is shorter to resemble her size in the series, and not her age. Unlike Monster High, the characters each share similar face molds.
Characters
The cast is composed of two types: the "royals", characters with more favorable destinies promised to them, which mainly includes princesses and other 'liked' protagonists, and the "rebels", characters with either less favorable destinies, have a problem which prevents them from following their parents, or are fond of the idea of writing their own destinies. There are also other characters who lie with both sides, or those whose allegiance is not clear.
Apple White
Apple White is the princess daughter of Snow White, and is one of the lead characters of the franchise (along with Raven Queen). She is a royal. Everyone is fond of her and are often hypnotized by her beauty and kindness. She wishes to live out her legacy and become queen. She is a de facto leader and very responsible and friendly; however, she can often be self-centered and is often naïve as to what is going on outside of her own "perfect" world. She respects Raven as a key character in her destiny, but does not understand the feelings of others people, such as Raven, who rebel against their legacies, and is very reluctant to accept that her destiny will have to go differently. Her signature color is red, like apples. She is voiced by Jonquil Goode.
Raven Queen
Raven Queen is the daughter of the Evil Queen, and is one of the lead character of the franchise, along with Apple White. She is a rebel. She is frustrated with having to be evil (as her mother was), and wishes to go her own way. Most people see her as evil and mean because her mother was, but she is actually misunderstood, like the other rebels, and wishes to be herself and rewrite her own chapter and strives to try and make it work. This inspires her to learn good magic for people with relations with evil queens. Her signature color is purple, like royalty. She is voiced by Erin Fitzgerald, who also voices C.A. Cupid in this series.
Briar Beauty
Briar is the daughter of Sleeping Beauty and best friends with Apple. She wishes to live out her life to its very fullest and do as much as she can, as she is destined to be sleeping for a hundred years. In fact, she sleeps a lot, even during class, which often gets her in trouble. However, she loves to party and shop and is very fun-loving, social and cheerful. Her signature color is pink, like her rose. She is voiced by Kate Higgins.
Madeline Hatter
Madeline is daughter of the Mad Hatter and best friends with Raven. She is a rebel. She is funny and very eccentric, and she has a fondness for tea parties. She also likes to break the fourth wall, and is the only person to interact with the narrators, as only she can hear them because of her "madness". She is reasonably happy with her destiny, seeing as it has to do with tea, but is fond of the idea of rewriting. She owns a pet dormouse named Earl Grey. She is voiced by Cindy Robinson.
Ashlynn Ella
Ashlynn is the royal daughter of Cinderella and a friend to Briar and Apple. She has a fondness for shoes, as she has a collection of them and even gets ecstatic when it comes to new ones. This is also her most guilty pleasure. She owns and runs the Glass Slipper shoe store. She seems to have a personality similar to the former two, and is secretly dating Hunter Huntsman. She is voiced by Laura Bailey.
Blondie Lockes
Blondie is the daughter of Goldilocks and a friend to Apple and Briar. She owns a magic mirror (equivalent of a tablet) and, along with it, runs her own "Mirror Cast Show". She is also a bubbly and social gossip girl, but is also quite picky and often butts into Apple and Charming's unrequited relationship (or friendship). She is voiced by Julie Maddalena.
Daring Charming
Daring is the son of Prince Charming and brother of Dexter Charming. He takes pride in his own handsome appearance, including his shining teeth; however, unlike Dexter, also seems to be quite egotistical. He is voiced by Evan Smith.
Hunter Huntsman
Hunter is the son of a huntsman and is a rebel (presumed to be the one from Snow White). He is slightly boastful and easily annoyed. He is secretly dating Ashlynn Ella, although he is not a prince nor a part of her story; this makes it appear the two to be either royals or rebels. His signature color is green, like the forest trees. He is voiced by Grant George.
Cerise Hood
Cerise is daughter of Little Red Riding Hood. She seems to have wolf or werewolf like properties, including a bark, which she hides from the students of Ever After High. She is said to have a dark secret (note the wolf-like characteristics). Daring seems to be familiar with her. Her signature color is deep red, like her hood.
Cedar Wood
Cedar is the daughter of Pinocchio. She is clumsy and ditsy as well as talkative, though she is not interested of lying, unlike her dad. Cedar appears to be made of wood: She has a stuffy nose that doesn't grow on account of being shy to lie; she wears acorns for earrings, a ring, and a bracelet on her left-hand-side wrist, all having wooden themes. Also, by the sound of her full name, she may or may not been given that name by the creators to resemble Cerise's full name.
She is voiced by Jonquil Goode.
Dexter Charming
Dexter is the brother of Daring Charming. He has a different personality than Daring: he seems to be somewhat shy, nervous and more down-to-earth. He has a crush on Raven. He is voiced by Evan Smith.
Lizzie Hearts
Lizzie Hearts is the daughter of the . She is a royal. She is happy with her destiny and doesn't want to change it, even though she is a villain in her story. She has the same signature line as her mother, which is called "Off With Her Head", as well as a singular British accent. She also has a heart-shaped birthmark or tattoo over her left eye and she carries a deck of cards with her.
Kitty Cheshire
Kitty is the daughter of the Cheshire Cat. She has the same power as her dad which is disappearing into thin air, leaving just her smile behind, but also can be quite mischievous. She has a light-pitch, girlish-like voice, and appears to be friends with Lizzie Hearts and rooms with Madeline Hatter. Her signature color is lilac, like her color scheme.
Tiny
Tiny is a giant attending Ever After High, as well as its largest student. He appears to be kind, helpful and a little shy and have a crush on Apple White.
Holly O'Hair
Holly is one of the two daughters of Rapunzel and a new student in Ever After High. Her sister is Poppy O'Hair, who runs a hair salon.
Poppy O'Hair
Poppy is another of the two daughters of Rapunzel and a new student in Ever After High, along with her sister. She is very unique and creative and runs a hair salon.
Headmaster Grimm
Headmaster Milton Grimm is the founder Ever After High. He does not want anyone to question their destiny because if they do, contrary to his belief, their stories will be nonexistent. He has a brother, Giles Grimm, who is locked up in the Vault of Lost Tales under the school. He is voiced by Kelsey Grammar.
Giles Grimm
Giles Grimm is the brother of Headmaster Grimm who resides in the Vault of Lost Tales, located underneath the school. He is voiced by David Hyde Pierce.
Narrators
The narrators talk through the web series of Ever After High. One is female, who supports the Royal side, and the other is male, who supports the Rebel side. The two regularly bicker over the video when it comes to the two sides. Madeline is the only character to be in contact with them.
Media
Ever After High has released a website, and a series of webisodes on YouTube. The first two describe the stories of the lead characters Raven and Apple, and were released on May 30, 2013.
Book series
An Ever After High book will be released in October 2013, written by Shannon Hale. They will be published by Little, Brown and Company based upon their success with the Monster High series of books.
In-store marketing
In the USA the dolls are currently exclusive to Justice stores, along with various merchandise including T-shirts, journals and jewelry based on the line, while they will spread to other stores in October. In the UK, Debenhams currently sells the dolls.

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See Also

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