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EFiction
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eFiction is a paid-subscription monthly magazine featuring independent writers' stories, published through its web site and on the Amazon Kindle. In April, 2012, the temporarily free Kindle edition became a charge-subscription publication. As of April 5 it was ranked No. 55 among electronic editions of Amazon's Arts and Entertainment magazines, and claims a circulation of about 5,000 subscribers. History Doug Lance created the magazine from his dormitory room at Western Michigan University in order to fill what he considered an underserved publishing niche for short fiction. The first issue, in April, 2009, contained only fiction and poetry. Later the magazine added book reviews, art, and advertising, including original cover art. Lance remains the magazine's only full-time staffer and uses a pyramid of volunteer readers and editors to vet and polish stories by unpaid contributors, with writers encouraged to develop serialized stories. Contributions to the magazine are vetted and reviewed by volunteers who are generally both authors and editors, and selection is by consensus of readers and editors.<ref name=every/> Stories range in length from flash fiction to novelettes of no more than 10,000 words, while stories longer than 10,000 words are occasionally run as serial installments in multiple issues. Book reviews feature electronically published novels and shorter works, usually those self-published by their authors, with emphasis on the Amazon author marketplace. 
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