Education directory

An online education directory abbreviated 'OED', is any online resource which helps potential students find the best matched schools, colleges, universities or career training facilities per their individual needs.


Overview

Online education directories help students find the “right” school.

Not long ago a search for a school might have involved miles of traveling, hours of searching individual school web sites and lots of phone calls. That has all changed with the evolution of online education directories. With just a few clicks a prospective student can find very targeted educational opportunities, tailored to his or her specific wishes, ranging from vocational schools to advanced degree college programs and everything in-between. Directories offer information on courses, online or on campus, school descriptions, tuition, financial funding and guidance on how to use education to advance career goals.

With powerful new search techniques, easy to use interfaces and a massive
database of schools, both online and resident, seeking a school has never been easier. Users who know specifically what they want can go to targeted sites that focus on specific school types such as all criminal justice schools, Junior colleges, computer training schools or adult education. There are web sites for all of these areas of study and virtually any other you can imagine.

For those who are seeking to cast a broader net there are sites such as BestSchoolSearch.com, Petersons.com, Edvisors.com and ClassesUSA.com. Totally there are at least a dozen or more providers offering this service. Sites generally allow users to search by subject area, geographic or ZIP code area, on-line or on campus instruction and type of degree desired. These sites also provide in-depth information about the specific school (s) identified including, on some sites, photography or video of the school. The need to go to many individual school web sites is eliminated as search engines provide virtually all of the basic facts necessary to make an informed decision.

According to , since the online search industry began in the late 90’s, the number of individuals searching for colleges and universities has grown to the point that in 2006 over 3,000,000 people have found their best school opportunities via this route.

Over 20,000 schools of all types, now participate in providing their information to online education directories since this is a proven way to identify prospective motivated students. They cooperate by providing data base information, photos, class information, tuition etc. to the sites since they know that without this information they will be at a competitive disadvantage.

While career-related motivations are common to most individuals seeking advanced education, their needs vary and some sites are designed to respond to 4 distinct needs. One site offers the user options to help advance a career, change a career, discover credit or certificate programs or simply even explore personal enrichment options. According to Eduventures, a research and consulting firm serving the education market, these four categories of educational needs represent the vast majority of individuals seeking educational opportunities. For example, an individual whose focus is “accounting” would search differently for a masters program (advancing a career) than a bachelors program (changing a career) or a certificate program.

Today, individuals seeking advancement opportunities, counselors advising students, corporations and government entities seeking the right and often most affordable school option, all use online education directories.


 
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