Demand Readiness Level

The concept of Demand Readiness Level (DRL) has been created by Dr. Florin Paun, Directeur Adjoint Innovation Industrielle at ONERA in 2007 and used every since by the actors of the new innovation dynamics in association with the TRL Technology Readiness Level developed by NASA.
Dr. Florin Paun deifines the Demand Readiness Level as "a new measure to assess the maturity of evolving demands identified by potential innovation actors towards an appropriate stage of conceptualisation of the need in the market allowing a matching point with scientific research teams capable to either propose as solution an existing scientific result through technology transfer process or translate the demand in new R&D projects."
Nowadays, the demand integrates the new regulations concerning compatibility with environmental and social values. In the context of the sustainable development, DRL gives the possibility that part of the investement in research and innovation to be assigned to sustainable solutions. According to the author of the concept, it could leverage eco-innovation in the “Hybridization” strategy of Technology Push and Market Pull approaches when it comes to R&D projects and their sustainability effect through their valorisation by DRL.
The concept has been largely used in the last years by the innovation community all over the world as revealed in scientific articles, Springer Encyclopedia.

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