Cinemash

A Cinemash is the reimagining of an original film, mixed with unlikely, diametric elements that act as a total derailment of the source material.
Cinemash was founded by Kashy Khaledi, Publisher/Creative Director of Mean Magazine, and launched for distribution by Microsoft on its Zune, MSN and XBOX platforms worldwide. The exclusive digital series launched with Zooey Deschanel and Joseph Gordon-Levitt mashing up Sid and Nancy with a gender flip paying homage to the classic cult film while incorporating elements from their own film, 500 Days of Summer, which was directed by Marc Webb. The 3-minute short, "Zooey Deschanel and Joseph Gordon-Levitt Cinemash 'Sid and Nancy' Cinemashing '500 Days of Summer'", was also directed by Marc Webb and was launched in tandem with the trio's theatrical release. Subsequent episodes featured Cheech and Chong cinemashing "Tron" after a heated debate about the economic meltdown in their first on screen reunion, Christopher Mintz-Plasse and Common cinemashing Training Day (with the unlikely flip of Plazze playing Denzel Washington and Common playing Ethan Hawke), Will Arnett cinemashing "Carrie" as the title role, and the wildly successful episode,"Channing Tatum and Charlyne Yi Cinemash "Dirty Dancing"' which featured the unlikely duo reimagining the fan favorite scene, "Don't put baby in the corner."
All 7 episodes, which also include "Milo Ventimiglia Cinemashes Oldboy" and "Human Giant & Reno 911! Cinemash Point Break", can be found for download on zune.net/cinemash and XBOX (launching in November 2009) and for immediate HD streaming at meanmag.net
PRESS COVERAGE OF CINEMASH
L.A. Times http://www.latimes.com/entertainment/news/la-et-cinemash8-2009jul08,0,4456687.story
MTV http://moviesblog.mtv.com/2009/08/18/talking-shop-with-cinemash-creator-kashy-khaledi/
VARIETY http://www.variety.com/article/VR1117999529.html?categoryid1009&cs1
PEOPLE http://www.people.com/people/article/0,,20294267,00.html
MICROSOFT PRESS RELEASE http://www.microsoft.com/presspass/press/2009/feb09/02-04ZuneMeanPR.mspx?rss_fdn=Press%20Releases
 
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