Cheryl Cran

Cheryl Margaret Cran (born August 19, 1963) is the CEO of Evolutionary Business Solutions, and is an acclaimed author, leadership expert, consultant and keynote speaker. Evolutionary Business Solutions is her partner company to Synthesis at Work Inc., and .
Cran was born in Saskatchewan Canada and raised on a full working farm. Upon graduation from high school she worked in financial services for BMO Bank of Montreal and escalated through the ranks during her career from Bank teller to Assistant Branch Manager to Area Manager, Mortgage Development. In 1991 she was lured away from BMO to the Mortgage Insurance Company of Canada (now known as GE Capital) to head up their area manager mortgage insurance sales. In 1993 she joined Westminster Savings Credit Union to set-up their mortgage sales & development program where her team exceeded their 5 -year sales target within the first 10 months. In 1994 she started her own consulting company Synthesis at Work Inc. working with leaders to build their skills on leadership, communication and business growth.
Cheryl has written several books on leadership.
Early life and education
Cran was born in Assinaboia Saskatchewan, Canada in 1963. She grew up in a French Canadian family. Her father was a farmer, a car salesman and a traveling insurance salesman. Her mother was a homemaker.
She moved frequently in her childhood mainly throughout Saskatchewan and British Columbia. She graduated high school in Osoyoos British Columbia, Canada.
Career
After graduating high school, Cran moved to Vancouver British Columbia where she obtained a job in banking as a teller. She worked her way up to customer service roles, a foreign exchange role and was promoted to a leadership position at the age of 23 where she was given her first management role as an assistant branch manager. She had nine people reporting to her all older than her. The branch she was working in had the unfortunate esteem as having the second highest number of bank robberies in the city and Cran was quickly known for her skilled ability to handle herself well under pressure!
After ten years in the banking industry Cran had developed a reputation within the industry of being highly service focused, a natural leader and her results were such that she was often approached by ‘head hunter’ recruitment firms and she eventually accepted an offer to work for the Mortgage Insurance Company of Canada (MICC), now known as GE Capital.
From there Cran went on to start and develop a mortgage lending division for Westminster Credit Union. Knowing that she had much to share with others and being entrepreneurial in 1994 after interning with a major consulting firm she went on to open her own consulting company Synthesis at Work Inc.
In addition to her consulting practice, in 1999 Cran started conducting leadership seminars globally for Career Track and National Seminars and continued her own education through college courses, certificate programs and self-development programs.
Cran has published 5 books since 2001, “Say What You Mean- Mean What You Say”, “50 Ways to Lead & Love It”, “The Control Freak Revolution”, “101 Ways to Make Generations X, Y and Zoomers Happy at Work” and her current “ Leading Across the Digital Divide”.

Cran’s keynotes on ‘Leadership’, ‘Change’, ‘Future’ and ‘Generations’ have taken her to 5 continents and ten countries.
Cran has had articles published in many magazines, books and newspapers including: Forbes, Metro New York, Readers Digest, Selling Power, Entrepreneur, “Don’t Sweat the Small Stuff” series and many more. In addition to hundreds of radio interviews she has appeared on the Mike & Juliet television show on Fox in New York City and as a regular guest on the Fanny Kiefer television show in Vancouver B.C.
Cran is a member of the Canadian Speaker’s Association, the National Speaker’s Association, and is certified for Women’s Business Enterprise.
Awards and Honours
* In 2004 Cran earned the designation of Certified Speaking Professional
* In 2012-2013 Cran was elected President of the Global Speakers Association
* In 2013 Cran was inducted into the Canadian Speakers Hall of Fame
Personal life
Cran is married for twenty-seven years and has a twenty five year old daughter and two step sons.
Bibliography
Books
* “Leading Across the Digital Divide” (2013)
* “101 Ways to Make Generations X, Y and Zoomers Happy at Work” (2010)
* “The Control Freak Revolution” (2009)
* “50 Ways to Lead and Love It” (2003)
* “Say What You Mean- Mean What You Say” (2001)

Multimedia
Cran produces content online through her You Tube channel and has created audios such as:
* “The Illuminated Leader”
* “Walk Your Talk”

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