Michael Roby

Michael Roby (born on 13 April, 1954 in Coldwater, Michigan, USA) is an American sales and marketing strategist and professional motivational speaker. Some of his better known presentations include Finding the Hero in You and The Quantum Business Breakthrough.
Personal life
Roby was born on 13 April, 1954 to John and Ramona Roby as the oldest of five children. His father was a sales manager and his mother was a homemaker.
In 1995 he married Melanie (Culp) Roby. He has two children: Michael Joseph (Joey) Roby, a sales manager for an automobile dealership, and Trina Roby Raker, a Special Education Teacher. His stepchildren are Corey Sullivan, owner of a landscaping business, and John Sullivan, a student.
Career and Claims
Michael Roby focuses mainly on helping corporations enhance their image and improve their sales through consultations and seminars. Main presentation concepts include: customer relationship development, referred lead systems, sales practice management, sales branding, and inspirational keynote presentations.
Roby became a financial advisor in 1975. He eventually built a resume as a salesperson, manager, trainer, and investment wholesaler. Later he served as the head of the Financial Institution Marketing Department in an international financial planning firm.
Roby currently works as a sales / marketing strategist, motivational speaker, and business coach. He is also a regular columnist for the financial magazine Bank Advisor Magazine, published by WiesnerMedia. In April 2008 he authored his first book, The Ultimate Small Cap Business: Building a Financial Advisory Practice .
In Finding the Hero in You, Roby examines the role of heroes in one’s life and the process of becoming a hero. He stresses the importance of the individual to their business, customers, and family. Roby attempts to break down “limiting beliefs” that he claims are preventing companies and organizations from reaching their potential in his Quantum Business Breakthrough presentation. He advocates expanding belief systems on both an individual and corporate level to promote company growth. He also stresses the importance of word-of-mouth and teaches strategies designed to build a marketing program based on referrals. To this end Roby promotes strong customer service and the resulting referred lead systems. He claims that the positive experience created for the clientele by such customer service results in brand recognition and customer loyalty. Furthermore, he teaches corporations to tailor their business plan to the needs of the firm and customers rather than the other way around. Roby also speaks of the role of “tradition” in enhancing the professional culture of a company that he claims will promote success in the future.
Roby’s professional slogan is “Big Vision - Big Ideas - Big Results.” Typical Roby presentations include keynote speeches, seminars, and workshops. In addition, he provides sales and marketing strategy consultations.
Roby is a Professional member of the National Speakers Association , and in 2008 he was elected President of National Speakers Association-Minnesota.
Partial List of Clients and Audiences Include:
Allianz Life

Association for Independent Informational Professionals

Baune Dosen LLC

Bank Insurance Securities Association BISA

Bank of America

Bremer Bank

Carey, Thomas, Hoover, & Breault

Cathay Bank

Edward Jones Investments

General Mills

Investment Centers of America

INVEST Financial Corporation

Key Bank

Markle Financial Group

Merrill Lynch

Morgan Stanley

National Association of Variable Annuities

North Dakota Student Leadership Foundation

Piper Jaffray

Primevest Financial Services

Salomon Brothers

Thrivent Financial for Lutherans

United States Naval Air Reserve

Uptown Association

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