Bytemobile

Bytemobile provides network capacity management software for operators of mobile networks delivering multimedia services to their subscribers. The software, consisting of a platform and a suite of integrated applications, is deployed on industry-standard server hardware (e.g., the IBM BladeCenter) in the operator’s core network.
Many operators have experienced increasing pressure on capacity as a result of traffic congestion caused by faster networks, more sophisticated devices, richer content, and consumer demand for bandwidth-intensive applications such as high-definition (HD) video, streaming media, and one-to-one video communications (video chat). This trend, which has impacted operators’ data services revenue growth and profitability, is expected to continue with the commercial roll-out of Long Term Evolution (LTE) and other 4G networks.
Bytemobile’s products are designed to help operators improve the utilization and performance of their existing network capacity without new wireless spectrum or infrastructure build-outs. The principal benefits to operators are: 1) better control of network capital expenditures and operating expenses in the face of increasing traffic congestion, and 2) higher quality of experience (QoE) for customers accessing video and web services on mobile devices, leading to improved subscriber acquisition, retention and service adoption.
Bytemobile was founded in 2000 to optimize high-bandwidth data applications on wireless networks designed for low-bandwidth voice services. In 2001, the company completed its first commercial network deployments. Today, Bytemobile has deployed 125 mobile network operators in 60 countries. A few of the company's customers are AT&T, China Mobile, China Telecom, Cricket, KDDI, KPN, MetroPCS, O2, Orange, Orascom, Sprint Nextel, T-Mobile, Telefónica, TeliaSonera, and Vodafone and Zain.
Bytemobile has global supply agreements in place with telecommunications groups operating networks and serving subscribers across multiple geographic regions. The company maintains research and development centers and sales and support offices in Europe, Asia and North America.
Products
Bytemobile’s core product is the Unison™ Smart Capacity™ Platform, which is carrier-grade gateway software for processing video and web traffic through mobile networks. The Unison platform is deployed on industry-standard server hardware as a node in the core network, next to the Gateway GPRS Support Node (GGSN) or the Packet Data Serving Node (PDSN). It operates in layers 3-7 of the network stack, managing the processing and delivery of content, and supports standard internet protocols such as TCP, HTTP and RTMP. When integrated with the Policy Control and Charging (PCC) architecture, the Unison platform serves as a Policy and Charging Enforcement Function (PCEF).
Bytemobile applications available on the Unison platform include Media Optimization for mobile video and web traffic; Video Caching; Policy Control for video, audio and automatic software updates; Traffic Management; and Network Intelligence.
The Media Optimization application reduces multimedia traffic without impacting quality and improves efficiencies in video encoding according to the network and the device. Video optimization techniques minimize wasted traffic by reducing downloads of videos that are terminated before completion, deliver video in the most efficient codec without degrading its quality, and reduce video stalling by matching the bit rate to the amount of bandwidth available in the network.
The Video Caching application improves bandwidth utilization in the network core and backhaul by moving multimedia content closer to the subscriber. This optimizes the user experience and reduces the operator’s hardware requirements.
The Policy Control application manages bandwidth consumption for streaming media and auto-updates. This enables operators to improve network capacity utilization and yield management as streaming video and audio content generates increasing volumes of traffic.
The Traffic Management application provides control over traffic flows in the network through various tools. Operators can use the application’s policy enforcement function to create tiered service plans that correlate content patterns and subscriber behavior.
The Network Intelligence application provides an analytics and reporting system to measure traffic and content mix, data volumes and trends, optimization performance, and other factors affecting network capacity utilization and performance.
New features available in the latest release of the Unison platform (February 2011) include streaming policy control for video and audio services, HD video optimization, and video caching with adaptive optimization.
Unison Smart Capacity Platform
* Media Optimization (video and web)
* Video Caching
* Policy Control
* Traffic Management
* Network Intelligence
Awards and recognitions
* 2010 MobileVillage Mobile Star Award - Operator Solutions: Application & Media Delivery
* 2010 Mobile Merit Award of Excellence - Mobile Technologies, Infrastructure Category
* 2009 GSM Association Global Mobile Awards Finalist, Best Service Delivery Platform
* 2009 Red Herring North America 100 Finalist

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