Connexus Ecosystem

CONNEXUS is an affiliation of network vendors, communication service providers (CSPs), content providers and advertising networks promoting an architecture based on open and integrated solutions that facilitate the monetization of Over-the-top video (OTT) video services such as Netflix and YouTube.
The CONNEXUS mission statement reads: “CONNEXUS will enable service providers to dramatically increase their relevance in the OTT value chain by delivering high-quality monetized video to subscribers in a multi-screen mobile and fixed environment”. CONNEXUS was formed October 11, 2011 by founding members including; Avvasi, Broadhop, CommProve and Spirent Communications.
Description
This ecosystem aims to join service providers, content providers and advertisers to become part of a connected video value chain that will deliver high-quality monetized video to subscribers as traditional viewing habits are changing with progressive technology. The architecture will focus on three primary goals: promoting the notion that service providers need to monetize OTT video and deliver a high quality of experience in order to fund the infrastructure capacity that will meet subscriber demand, leveraging existing standards and associations to define how OTT video is delivered and monetized, and facilitate interoperability within the ecosystem, and accelerating the availability of integrated best of breed solutions across the OTT video ecosystem
History
Connexus Ecosystem was formed on October 11th, 2011, by four companies. Their first webinar on "From Video to Revenue: Fixing the OTT Video Value Chain" was presented on November 2,2011 and outlines the architecture.
Members
Avvasi
Avvasi Inc. is a privately held, venture-backed company in Waterloo, Ontario, Canada. According to their website, Avvasi reports “service providers using their solutions and Xperium platform to understand the network impact of Over-the-Top (OTT) content, new devices and subscriber usage patterns, plan and dimension network expansion, while reducing subscriber churn and maximizing revenue”
BroadHop
Founded in 2003, BroadHop aims to focus on policy control and service management solutions. “They build Intelligent Infrastructure components; software based network appliances that create a network that can deploy new applications quickly, flexibly create new bundles of services, and respond dynamically to users’ real time service requests to create a personalized experience”.
CommProve
CommProve was founded in 1996 , and according to their corporate messaging they aim to “enable mobile network operators (MNOs) to gain real-time visibility into their operations to control financial performance, quality of experience and network performance using a single integrated platform. Integrating it with business rules and subscriber data to enable operators to maximize both customer satisfaction and profitability”
Spirent Communication
Spirent Communications is a publically traded company on the London Stock Exchange (SPT). According to their corporate site; Spirent is a global provider of performance analysis and service assurance solutions that enable the development and deployment of next-generation networking technologies.

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