Art-Switch Exchange Limited is a social venture founded in 2005 in the East End of London in (Stratford). It provides an art library with an online art catalogue. It allows people to borrow artworks from Art-Switch's art library for up to three months. It also allows to buy art for a price based on popularity. private clients and businesses can borrow any artwork in their art library and exchange as many times as they like - aiming at encouraging art literacy.
The artist gets £1 a day every day the art is out and 75% of the sales prices.
According to Rebecca Russell-Turner (an artist working with Art-Switch) the lending system provides the benefit of artworks "not stuck gathering dust somewhere in between exhibitions." <ref name=guard1 />
Notes and references
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