Affimity

Introduction
Affimity is an interest-based social-media website where users can socialize based on their preferred interests, essentially separating itself from other generic social media platforms like Facebook, Twitter, or Pinterest. Registered users of Affimity can choose from a range of interest-based channels to engage in, where they can post their own content, read content from other users, interact with the community, and friend and follow people.
Affimity was founded by Ramana Venkata, Parveen Mittal, and Amar J Singh in the year 2014. It was started in Bay Area, with teams in Bangalore and Palo Alto. Affimity can be accessed either from the website affimity.com or from their Android and iOS apps.
History
Ramana Venkata, a co-founder of Affimity, was on the lookout for a social media platform to share his parenting experiences, but he was largely unsatisfied with what he found. Then he realized there are no social-media platforms where people can socialize based on their interests, be it parenting or sports or technology. Affimity was born out of this dissatisfaction and a need to fill the gap.
Ramana, Parveen, and Amar worked together in the past for many years and have retained their friendship. This led them to come together again as a team, which formed the core of Affimity, from where it expanded.
Community
Given that Affimity has multiple interest-based channels, the user-base is extremely diverse in its demographics, location, subject-matter interests, etc. The site also attracts a lot of bloggers and budding musicians, who use Affimity for both socializing and promoting their talents.
Since the website is categorized based on interests, most of the interactions are focused and relevant. Users are encouraged to ask questions, give opinions, share channel-specific information, etc., which all allow for a healthy, productive, and amicable environment. If there is one thing that connects all the users of Affimity, it is that all of them are passionate about one thing or the other.
Features
Affimity is a collection of various interest-specific channels, some of which include Food, Tech, Everyday Science, Music, Fitness, DIY, and US Politics. Registered users can access any of these channels and interact with the existing community.
Users are separated by levels. A new user will start with level 1, and as he/she contributes more to the community through interaction, the levels will increase gradually. Affimity also certifies certain users with a Featured badge. All these features increase the credibility of a user.
Users can create their own post; comment, like, and share posts from other users; friend and follow people in the community; and use direct messaging to talk to each other.
Affimity also interviews celebrities from different walks of life and publishes them in relevant channels. This allows the users to interact with the celebrities and learn more about their area of expertise.

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