Follow button

A follow button, also called a follow option or follower button, is a feature for communication software for many social networking services, Internet forums, news websites, and blogs where the user can easily follow the person, blog or website without having to search them on the social network that the button belongs to making support and contact much more accessible.
Websites or blogs that feature the follow buttons usually display the name of the user or website they are following; the follow button does not have to be for the website it is on. This allows websites and blogs to put multiple buttons of choice people, websites, companies and other followings on their website to promote them.
The follow button has opened up several new ways of marketing such as the social media exchange sites, where users place their follow buttons on the website to be followed by others in return for a follow back and has allowed social network to grow very rapidly.
Twitter is the largest of the social media networks to use the follow button, but since then many new websites and social networks have also starting using the follow button to promote their website an help their users grow their following on the site through follow button exchange websites.
Use on Twitter
The follow button is a feature on social networking service Twitter, where users can follow other users and build their following. It is also a feature of the Twitter platform that enables participating websites to display a follow button which enable following or Tweeting the site's content with friends.
Twitter button can be used to tweet, follow and favorite a post, blog, website or user. It is also used on many exchange sites to allow users to share follows and build their following.
 
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