Adam Windsor Schnell

Adam Windsor Schnell (born March 17, 2006) is an American investor and entrepreneur. He is the founder of Windsor Diamonds, a luxury jewelry designer, manufacturer, and online retailer. He also created Tellurium Coin, a BEP20 token and cryptocurrency investment platform. He currently serves as the Chief Executive Officer of both.
Early Life
Adam was born into the Windsor Schnell family of New York. At 12 years old, he began investing in gold and diamonds. A month after he bought his first diamond, he sold it for $200 profit in the Diamond District. He stated this as the beginning of his fascination with diamonds. Over the COVID-19 pandemic, he was introduced to the world of real estate development, but then decided it wasn't for him after realizing the start-up capital required. Instead, he decided to turn his fascination with diamonds and jewelry into a business.
Career
Windsor Diamonds
In September 2020, Windsor created his jewelry brand, Windsor Diamonds. He created it because he wanted to combat the recent surge of cheap jewelry brands that use synthetic diamonds and gold plating. Within months of its launch, it gained attention for its designs and brand prestige.
Tellurium Coin
In January of 2021, after the success of Windsor Diamonds, he created Tellurium Coin: an easy-to-understand BEP20 token. Since its inception, it has raised more than $520,000 in funding.
Future
In a recent interview, he said that he sees a future in the conglomerate industry. He is in the process of creating Schnell, a namesake holding company that will take over ownership of Tellurium Coin, Windsor Diamonds, and his other companies. He also stated his interest in creating a real-estate development company called Vista Development, and creating a mine in Kerala, India. It is not yet registered with the Attorney General's Charities Bureau.
Achievements
In 2022, he placed top ten in both the role play, and exam portion, of the Business and Financial Management event at the New York State DECA Competition.
 
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