Yetunde Ogunbekun
Yetunde Ogunbekun is a Nigerian AI marketing educator and digital strategist known for her work in training small and medium-sized enterprises (SMEs) on the use of artificial intelligence tools for business growth and marketing optimization.
Early life and education
Yetunde was born and raised in Lagos, Nigeria. She obtained a Bachelor of Arts degree in English from Lagos State University, where she developed an interest in communication, language, and digital media. Her academic background has been cited as foundational to her ability to simplify complex technological concepts for non-technical audiences.
Career
Yetunde began her career in communication and digital marketing before transitioning into artificial intelligence education and business training. She focuses on helping SMEs integrate AI-powered tools into marketing strategies to improve efficiency, customer engagement, and digital visibility. She is part of a growing group of Nigerian professionals working at The Intersection of artificial intelligence and marketing education, particularly in efforts to make emerging technologies more accessible to small business owners.
AI training and SME development
Yetunde has conducted training sessions and workshops focused on equipping Small and Medium Enterprises with practical AI skills for marketing and business development. One of her reported initiatives includes training approximately 150 SMEs in Lagos on the use of AI-powered marketing tools. Her approach emphasizes practical, hands-on education designed to help entrepreneurs apply AI tools in content creation, brand positioning, and customer engagement strategies.
Impact and philosophy
Yetunde advocates for the democratization of artificial intelligence knowledge, particularly for small business owners who may lack technical expertise. Her work focuses on translating AI concepts into practical business applications, especially within Nigeria’s growing digital economy bridging the gap between advanced technology and everyday business practice, with an emphasis on accessibility and usability for SMEs.