West End Eurovision

West End Eurovision is an annual fundraising event held in London among top West End shows, loosely based on the Eurovision Song Contest. It is generally held at the Piccadilly Theatre, and the theatre's current show does not compete but rather is the opening act before the main event. This event supports the charity The Make a Difference Trust and the format is divided between three competitions: celebrity judges pick the winner of the Best Creative award, the Best Video Ident award is chosen over social media., and the Best Performance award, the biggest of the three, is awarded to the performance that gets the highest number of points combined from three categories: the best video ident points, phone votes from the audience (which are doubled) and points from the show representatives from each competing show.