US Data Group

US Data is a market research and analysis firm that serves businesses of all sizes around the world. The Internet-based company, the first of its kind, offers businesses a large database of survey-takers who are paid a significant hourly wage for the time they spend taking the surveys. This is in CONTRAST with the vast majority of “paid” survey services, which offer only token rewards to participants.

Benefits

By maintaining a database of survey-takers, and by providing survey-takers with a significant financial incentive to participate, US Data says they are able to reach large numbers of people with specific demographic characteristics in a very short timeframe. The company claims to have revolutionized market research by revising a costly, drawn-out process and [...] costs and time dramatically by using a dedicated target market group to participate in focus groups and surveys.

US Data collaborates with clients and tailors a research process based on the client’s needs. With a process of defining objectives and formulating a survey unique to the client’s needs, US Data offers consistency in creating a demographic model, broadcasting the survey and tabulating results in real time so clients can see results as soon as the completed surveys are submitted.

Drawbacks

It has been conjectured that this method could produce skewed results. The possibility that survey-takers who are paid for their participation could lack objectivity cannot be discounted, and should be taken into consideration by organizations seeking market-research services.

  • US Data Group website 1