Troika Design Group
Troika Design Group is a broadcast design and network branding agency based in Hollywood, CA. Troika is owned by Chuck Carey and Dan Pappalardo and specializes in design, branding and positioning for clients within the media and entertainment industries.
Troika Clients Include:
• ABC • American Movie Classics • Animal Planet • Comedy Central • DirecTV • E! Entertainment Television • ESPN • Fine Living • Food Network • FOX • Fox Sports Net • GAC • Golf Channel • HGTV • MHD • MSG • NatGeo • NBC Sports • NFL Network • Oxygen • Reelz Channel • Starz • Style Network • The CW • TNT • truTV • TV Land • U.S. Air Force • VH1 • Weather Channel
Troika Design Group created the ABC 2001-2002 primetime identity, which was characterized by its use of yellow and black. In 2003, the Smithsonian's Cooper-Hewitt, National Design Museum included Troika Design Group and its work on the ABC 2001-2002 Primetime identity in the National Design Triennial.
In 2004, Troika Design Group designed the show package for ESPN25, a special event conducted to mark the 25th anniversary of ESPN. That show package went on to win a 2004 National Association of Television Arts & Sciences Sports Emmy Award for Outstanding Graphic Design. . In December of 2008, Troika was the featured company for a Lynda.com Creative Inspirations documentary.
Troika Design Group’s most recent projects include Telemundo's 2009 brand refresh, ESPN's 2009 SportsCenter refresh, TNT's 2008 rebrand, ABC’s 2008 “Start Here” brand campaign, FOX’s 2008-2009 rebrand, Oxygen’s 2008 rebrand, Starz’ 2008 rebrand, truTV’s 2008 rebrand, and the design of NBC’s 2008 Beijing Olympics logo.